Mar 28

Smart Content Marketing: Proven to Increase Your ROI

By Alex Therrien Engaging No Comments

Smart Content Marketing: Proven to Increase Your ROI

Thinking of marketing content as a relationship with leads and sales as a form of help with clients helps creating content that hits home. Always avoiding guessing during the process but relying on your existing relationship models, we help you setup ways and systems to offer the opportunity to your various client persona to tell you weather they find your content useful or not.

“70% of brand marketers and CMOs are investing company resources into content marketing strategies.”
Content Marketing Statistics 2022clearvoice.com

Converting leads by content

Having various types of content for different product nurturing processes and different "suggested purpose usage" for example for outbuilding construction kits, allows us to move a lead from an awareness state to an evaluative state, to the conversion type of content depending on the feedback on the content. The way a lead interacts with the content and the systems allows us to tag and deliver the proper message that moves the lead forward in the funnel.

Ping content workflow

Our agency likes to work with a 1 or 2 clients at a time, that way we can focus on producing a Smart Content Marketing Lifecyle that supports the various communication channels. It then becomes possible to offer custom nurturing packages directly to the leads with our Ping Content Master flows.

This flow provides several options for the lead that can then click on an email or SMS link that will trigger a flow for the chosen topic of interests. If the lead stops interacting with the content, this can also be detected and a touchpoint can be done to improve the accuracy of the Smart Content.

Smart Content Lifecycle system

Here are some ideas of content made for an outbuilding construction company in the Vermont. Often a once in a lifetime decision, selling tiny houses and post and beam storage buildings requires a lot of nurturing.

To achieve this we use our Smart Content Lifecyle System; for each stages of a client or lead lifecycle there is content that either help or better avoided to promote movement in your sales pipeline.

Smart Content Lifecycle stages

AWARENESS
LEAD 6.0.1 TINY HOUSE VIDEOS
LEAD 6.0.1 STORAGE VIDEOS
LEAD 6.0.1 LIVESTOCK VIDEOS
AL LUMNAH INFLUENCER 8.0

EVALUATION
SPECS SHEET 8.1 – SPLIT TEST 1.0
FAQ 9.0 – Beta 1.1
99 QUESTIONS

CONVERSION
BUDGETING
CARPENTER SERIES

Why is content marketing important?

Content marketing provides unparalleled opportunities for generating new leads and connecting with existing customers.

Content marketing is a viable and cost-effective way to acquire new customers and build stronger connections with existing customers by creating and distributing valuable relevant content to attract attention and drive traffic to your website.

But if you want your content marketing efforts to be effective, it’s necessary to create relevant and valuable content for your target audience through which you can promote your brand, products, or services.

Benefits of content marketing

Content marketing is important because it provides:

Opportunity to grow your customer/client base
Ways to strengthen loyalty with existing customers/clientele
Chances to make use of search engine optimization which can help boost your exposure and conversions
Avenues of creative exploration to develop your brand image and voice

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Mar 24

Love0

How to Use Online Survey to Improve Content Marketing

By Alex Therrien Engaging No Comments

How to Use Online Survey to Improve Content Marketing

Often outbuilding construction companies will run out of gas trying to create new content for their email lists. It's a good rule of thumb to avoid guessing as much as possible when creating marketing content.

Surveying members of your qualified lists indirectly on what content "they need" to "move forward in your funnel" or "make a purchasing decision" indirectly will lead to: improved engagement, successful goals for example with the content's call to action or historical digital marketing KPI improvements for your company.

Plan out the release of your content

Content marketing creation is expensive when doing business with a traditional marketing company. Our agency has a different approach. QUALITY is important but QUANTITY plays a determining part in your ability to keep your lists alive. Therefore a calendar with a trickle strategy on the content to avoid running out of gas should be planned before investing time.

Investigate how you can use influencers

Your leads watches all sort of DIY video content on a daily basis. It doesn’t have to be too elaborated, the idea is to stay in touch with their followers. If you can’t find a way to do this yourself, consider looking at our blog article on top DIY influencer marketing strategies for outbuilding construction companies.

You can also ask your best leads and clients what they are following online and think of a partnership or an affiliate program that make sense for you and them.

Re-engage inactive leads

In the case of a lead that stops interacting with your content, consider stopping all communications as soon as possible. Before doing so, we recommend trying one more time to re-engage the "stalled lead" with a message copy such as "tell us what we did wrong... we did a mistake!". Make sure a priori to only allow consenting leads into your lists and avoid having dead leads in the first place.

Email Footer Surveys

The unsubscribe SPAM-ACT/GDRP link should always be at the bottom of each email. We also like to add a “Is this content relevant to you? – YES | NO” question in the footer for content improvement.

Having a “Report any ERROR, OMISSION or SUGGESTIONS for our content | HERE” will save your team’s resource and sometimes prevent “damages” as a system that allows leads and clients to report issues with the content.

Sometimes this can slip through the cracks or just isn’t relevant to the targeted segments the email is being forwarded to with an automation that needs troubleshooting.

Some examples...

Here is a few screenshots of what this looks like and the forms + thank you pages for reporting. We also have a follow-up on the content not being relevant to a lead “report”. This message is sent whenever a lead reports an email “as not relevant to them.”

What you can do from content surveys

In creating content marketing you strive to accomplish several goals at the same time. This information is valuable and will help you create future content. While giving “your audience” interactive content, you’ve uncovered improved your content marketing and not only your product or service. That’s exactly what you can accomplish with a content marketing survey for leads that are higher up in the funnel (not yet ready to buy).

Preparing for future content

In other words, when you send out a content marketing survey to your customers or followers, you’re giving them an engaging piece of content to interact with. At the same time, you’re gathering info that can help you pick and choose subjects and formats for future publications. That will help you put together new material or adjust your content marketing strategy.

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Jan 27

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Best Social Media Campaigns for Outbuilding Manufacturing

By Alex Therrien Engaging No Comments

Best Social Media Campaigns for House Mover Companies

Most outbuilding construction companies have substandard social media marketing strategy. If you are ahead in the curb, good for you, this article will provide some upper level information specialized for outbuilding construction companies, but also for the retail sector in general, specifically high ticket sales.

“Social Media presence does not generate a predictable source of qualified high ticket leads.”
Lead Generation Statistics 2022khrisdigital.com

Social media misconceptions

A common misconception from our clients in high ticket sales is that leads will "look for" vendors on Facebook. Even though admin staff in B2B often look on Facebook for vendors "reviews", a B2C lead will not look beyond social proof after having made up his or her mind on the vendor choice.

Social media is a form of social proof but not a lead generation channel. Referral in B2C high ticket sales is not a "significant source" of qualified leads leading to sales (needs source), but helps the sales, given that the demographic is on Facebook (which is often not the case in high ticket sales).

What content to post?

Here is a couple suggestions that will bring engagement to a social media page. Keep in mind that there isn't general a way to track the direct results in sales (contrary to what many so called social media manager would like us to believe). Social Media Campaign do not generally bring high ticket sales, the models confirms this.

We'll review this model after these common examples that at first glance look like a great investment. Testimonial posts. Survey question post. Quote Post. Staff Award Posts. Company Lifestyle Posts. Product Purpose of Usage post. Video content is great for recruiting on social media, but beyond brand exposure, a Facebook company page will not be a source of high ticket leads and here is a few example for your typical client lifecycle to explain why:

Think twice before investing...

Social media marketing isn’t what it used to be. The landscape is vastly changing. As tempting as those sponsored posts are, there are some things you need to be aware of before investing your time and money in social media marketing, especially as the main marketing effort for your business.

Social media marketing can help your business but don’t buy into the belief that it’s the most important part of your marketing efforts.

Social media is not meant to for marketing

The first word in social media is “social.” Most social media algorithms have been programmed to prioritize content from personal profiles in the newsfeed. As cool as our products and services are, people don’t come to social media to be marketed to. They want to see what their friends and favorite influencers are up to.

Social media platforms know if they deliver what users want, they will better be able to retain those users. The more time they spend in the platform, the better. So your business page is at a disadvantage from the start.

“More than 80% of leads generated through social media come from LinkedIn.”
Lead Generation Statistics 2022khrisdigital.com

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See what type of personalization our SMS system is picking up from your Blog Post content browsing on our website.

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Cross-Channel SMS/AI Technology
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Best Social Media Campaigns for House Mover Companies

Social media misconceptions

What content to post?

Think twice before investing...

Social media marketing can help your business but don’t buy into the belief that it’s the most important part of your marketing efforts.

Social media is not meant to for marketing

Try our Lion Sales Funnel's Boom-o-Rang SMS/AI system:

See what type of personalization our SMS system is picking up from your Blog Post content browsing on our website.

1-Click With a Smartphone
Hassle-free Voice Automated Call Center
Cross-Channel SMS/AI Technology
Engaging Text Messaging
High Response Rate Copy
Unsubscribe Anytime

Content Marketing