Lion Sales Funnels | Recapture Abandoned Cart SMS Retargeting

How To Recapture More Abandoned Cart With SMS

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add to cart mobile

How To Recapture More Abandoned Carts With SMS

One well known retargeting mechanism in e-commerce is called cart abandonment. As you probably know this was done first via email campaigns.

This same mechanism is much more efficient using SMS retargeting. SMS can also contain dynamic product fields and links. These are sent to smartphones which can be browsed or called (for high ticket sales) with one tap.

The purchase rate of campaigns using three or more channels is 287% higher than single-channel campaigns

Cart Abandonment SMS

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SMS over email

Ecommerce has been expanding it's consumer reach and it's market share due to mobile users. Therefore all major ecommerce platform has prioritized mobile user over desktop users for the user interface / user experience. SMS should come naturally as the first communication channel choice getting ahead of email.

The typical retargeting flows mainly email cart abandonment can be skipped. SMS retargeting is added easily to the already existing email flows or can be implemented by itself as it provides faster and better KPI results compared to email.

sample sms marketing
Lion Sales Funnels | SMS Online Payment Conversion Rate

SMS provides higher conversion rates

Astonishing 98% Open Rate of SMS compared to 20% for email. Click Rate for SMS is 29% compared to 2.5% for email. Email response rates are 6%, while SMS response rates are 45% percent. Furthermore, it takes the average person 90 minutes to respond to an email. 95% of all text messages read within 90 seconds (most read within 5 seconds).

SMS offers an immediate way to use remarketing and retargeting tactics, simply because your clients are likely to see text messages more quickly than your emails. A game changer for cart abandonment as data have shown: click through rates for Cart Abandonment SMS in excess of those for email (36% vs 3.2%) as well as higher conversion rates.

Wishlist SMS retargeting

Here are examples for the outbuilding construction industry specifically for products that requires a website product configurator and are sold with preset options. Also, for those of you who do not use online checkout systems, but do have the "online save configuration" functionality SMS works great. Your sales team can just follow-up up on calls with those web sessions at hand and be more relevant. Here is an example of Wishlist SMS retargeting copy we've had an enormous amount of success for.

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Lion Sales Funnels | SMS/Email Copy

Sample copy

First the email copy : Hi friend!

Thank you for saving your wishlist! We ship pre-cut tiny houses and sheds kits all over the world. We also ship fully assembled projects within a 200 miles radius of the great state of Vermont, USA!

Our current ends on . We have a LOWEST PRICE GUARANTEE on all our tiny houses and sheds. We ship FREE to a business with a forklift on site ready to unload our PCK (see footnotes for more details).

Our experienced team is ready to take your call and discuss your project in-depth:

MONDAY – FRIDAY
9AM – 5PM EST

SATURDAY & SUNDAY
9AM – 4PM EST

EVENT
ENDS |

OPEN 8AM – 8PM
DISPLAY YARD OPEN EVERY DAY
DURING DAYLIGHT HOURS

Why include SMS in cart abandonment & email marketing strategy

Without a doubt, an abandoned cart SMS reminder is a tool to consider adding to your marketing toolbox. And here is why:

SMS has a very high reach as a marketing channel. More and more people are opting into SMS, with 75% of customers say they wouldn’t mind receiving an SMS from a brand.
SMS marketing is more affordable than Facebook or Google retargeting.

SMS is quick to consume and gets more engagement than an email. Ninety-seven percent of text messages are read in the first four minutes of receipt, and retailers see a 400% lift in click rates from SMS compared to email.

It’s easy to be personal with SMS. This channel is perfect for personalized, time-sensitive messages—like cart abandonment reminders.

 
Lion Sales Funnels | Digital Marketing Strategy

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SMS AUTOMATIONS

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Lion Sales Funnels | SMS, Live Chat Interaction

Interact Easily Through Live Chat And SMS

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Interact Easily Through Live Chat and SMS

Live chat has gotten very expensive in the last couple of years, namely INTERCOM as the leader. There are cheaper alternatives with all the common functionalities and more!

We have been using CRISP (France) for a few clients and we are very pleased with the integration capabilities and the price is very competitive. We use Live chat to intercept incoming replies to our SMS campaigns. Our SMS text copies have call to actions (CTA) with a high response rate (reply or inbound call).

75% of people prefer live chat over any other channel.

Live Chat Statistics 2022

techjury.net

Gather information

Often we use the leads attention to provide us more information about what they are looking for. We often use reverse psychology technique such as "I know that you are looking for X" and very often the lead will reply by saying "actually no, I am looking for..." stating the product they are interested in. This saves a lot of time for the sales dept. handling these Live Chat Sessions.

live chat integrations
Lion Sales Funnels | Bridging SMS and Live Chat Interaction

Bridging SMS & live chat

Live chat is of course notoriously compatible with mobile users. It's also easy to bridge for incoming two-way SMS live communication. This allows us to track and aggregate like never before; web session for future SMS communication flows and decisions, call scripts or notes, email nurturing content decisions with dynamic offers to name just a few.

A live chat software such as CRISP allows you to grab the right data for your sales team specifically information on a lead's recent (or first visit) web sessions. For example if a user has visited a page providing information on "financing" and a specific product page... you guessed it. These can be easily pushed to the CRM for your sales reps. and be pulled during a call with the client.

Our process...

Our agency mainly use chat systems as a way for our client's sales team to interact by SMS with leads and clients. The sales team does this without having to use their personal smartphone from a computer. We simply use an API to bridge all inbound and outbound SMS received and sent from your existing live chat system.

Your sales team receives all replies on one screen, which makes things a lot more efficient. We can also push an history of the SMS text messaging campaign to the live chat. We also use specialized cross-channel SMS to Live Chat copywriting strategies that makes it more obvious for your sales team to get the intention of the lead early on in the first interaction.

Lion Sales Funnels | Connect SMS and Live Chat in One System
Lion Sales Funnels | Consumers Prefer Live Chat

92% of consumers prefer live chat

Once considered an add-on that made communication easier for the consumer and business, live chat is now a staple for most corporations. This arguably a consequence of long waiting queue of labor intensive call centers and slow email response times.

Companies figured out this often send shoppers to another merchant for this reason alone: accessibility. Pre-sale accessibility as proven to be a decisive factor for clients, as pre-sale quality increases the client grows more confident about the after sales service accessibility.

Phone, email, and web support still rank as important when it comes to instilling trust. But the presence of live chat exceeds them all — even if shoppers don’t use it. Compared to other methods of communication, 92 percent of consumers prefer communicating via live chat. Roughly 80 percent prefer communicating via social networks.

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API INTEGRATOR

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Lion Sales Funnels | SMS Popup Strategy

How to Create a Powerful SMS Pop-up Strategy

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How to Create a Powerful SMS Pop-up Strategy

To store, collect (or aggregate) your website visitors information (metadata) it is now mandatory to get explicit consent to be compliant. When you get that consent, we can together collect the consenting data to your files about a specific client that would normally otherwise be unavailable in your systems for sales and sales development.

Some states have laws that regulate cookie usage as it relates to their residents, like the California Consumer Privacy Act (CCPA).

US Cookie Law

termly.io

Cookie consent popups do not hinder sales

The way to increase significantly the number of leads giving their voluntary consent is by using a Cookie Consent Popup on your website. This is also now mandatory even if you just have Google Analytics installed. Although most outbuilding construction companies might think of this as a hinderance to the sale, studies have shown time and time again that this is not the case and it's actually now required by law to do so in some States.

pop-up form
Lion Sales Funnels | Exit Popup

More on exit popups

These only appear when a user is about to leave the website, that is when the mouse cursor leaves the page view port of the browser. We use those to invite leads that would otherwise leave, to seize our last chance to add them on an SMS promotional list.

For outbuilding construction companies, we typically ask them one more question about their intent or their geo location. This allows us to trigger regional or national product offers flow for example.

Popups as workflow triggers

Here is a case study of an exit pop that was used for triggering fully assembled building product offers for local/regional leads in the north east. If the IP location was outside of the 200 miles radius logistics allowance for fully assembled building delivery, we did trigger the national SMS series flow which features ONLY building sold as kits. These can be shipped worldwide.

Lion Sales Funnels | Popups as Workflow Triggers
Lion Sales Funnels | SMS Calls-to-Action

SMS calls-to-action

The SMS contained prices, some key information about the building or kit, a common “purpose of usage” oriented copy, the current sales discount short calculation, the end date of the sale and time, and sometimes a call to action.

A call to action can be “give us a call, tap to call, or reply for more information”, which would then connect the SMS lead to the live chat system for a two-way communication.

In addition, some federal laws, like the Children’s Online Privacy Protection Act (COPPA), regulate how businesses use cookies in specific circumstances.

US Cookie Law

termly.io

What are SMS popups?

An SMS popup is a type of subscription popup on a website that aims to capture phone numbers from site visitors to use in SMS marketing campaigns.

Most SMS popups also aim to collect leads’ email addresses, but they request the information in exchange for a discount or a lead magnet. A lead magnet is some form of value that’s enticing enough for a website visitor to give a phone number or name and email.

In the DIY community, templates for trims or plans are working well. Videos do not work well anymore. A subscription with a sneak peek preview that gives an idea what to expect will work if the traffic audiences are compatible with the offer and promises for that list.

Lion Sales Funnels | SMS Popups
form-submission-sms

SMS subscription popup

Consumers tend to pay more attention to text messages, while other marketing mediums such as email or YouTube subscriptions are much easier to ignore. This makes SMS marketing even more valuable for marketers.

Popup SMS campaigns on your website can quickly draw attention and snap those leads’ phone numbers to start texting your potential customers.

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Lion Sales Funnels | Smart Content Marketing

Smart Content Marketing: Proven to Increase Your ROI

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Smart Content Marketing: Proven to Increase Your ROI

Thinking of marketing content as a relationship with leads and sales as a form of help with clients helps creating content that hits home. Always avoiding guessing during the process but relying on your existing relationship models, we help you setup ways and systems to offer the opportunity to your various client persona to tell you weather they find your content useful or not.

70% of brand marketers and CMOs are investing company resources into content marketing strategies.

Content Marketing Statistics 2022

clearvoice.com

Converting leads by content

Having various types of content for different product nurturing processes and different "suggested purpose usage" for example for outbuilding construction kits, allows us to move a lead from an awareness state to an evaluative state, to the conversion type of content depending on the feedback on the content. The way a lead interacts with the content and the systems allows us to tag and deliver the proper message that moves the lead forward in the funnel.

upsell process graphic
Lion Sales Funnels | Ping Content Workflow

Ping content workflow

Our agency likes to work with a 1 or 2 clients at a time, that way we can focus on producing a Smart Content Marketing Lifecyle that supports the various communication channels. It then becomes possible to offer custom nurturing packages directly to the leads with our Ping Content Master flows.

This flow provides several options for the lead that can then click on an email or SMS link that will trigger a flow for the chosen topic of interests. If the lead stops interacting with the content, this can also be detected and a touchpoint can be done to improve the accuracy of the Smart Content.

Smart Content Lifecycle system

Here are some ideas of content made for an outbuilding construction company in the Vermont. Often a once in a lifetime decision, selling tiny houses and post and beam storage buildings requires a lot of nurturing.

To achieve this we use our Smart Content Lifecyle System; for each stages of a client or lead lifecycle there is content that either help or better avoided to promote movement in your sales pipeline.

Lion Sales Funnels | Smart Content Lifecycle System
Lion Sales Funnels | Smart Content Lifecycle Stages
Lion Sales Funnels | Smart Content Lifecycle Stages
Lion Sales Funnels | Smart Content Lifecycle Stages

Smart Content Lifecycle stages

AWARENESS
LEAD 6.0.1 TINY HOUSE VIDEOS
LEAD 6.0.1 STORAGE VIDEOS
LEAD 6.0.1 LIVESTOCK VIDEOS
AL LUMNAH INFLUENCER 8.0

EVALUATION
SPECS SHEET 8.1 – SPLIT TEST 1.0
FAQ 9.0 – Beta 1.1
99 QUESTIONS

CONVERSION
BUDGETING
CARPENTER SERIES

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online-reviews

Why is content marketing important?

Content marketing provides unparalleled opportunities for generating new leads and connecting with existing customers.

Content marketing is a viable and cost-effective way to acquire new customers and build stronger connections with existing customers by creating and distributing valuable relevant content to attract attention and drive traffic to your website.

But if you want your content marketing efforts to be effective, it’s necessary to create relevant and valuable content for your target audience through which you can promote your brand, products, or services.

Benefits of content marketing

Content marketing is important because it provides:

  • Opportunity to grow your customer/client base
  • Ways to strengthen loyalty with existing customers/clientele
  • Chances to make use of search engine optimization which can help boost your exposure and conversions
  • Avenues of creative exploration to develop your brand image and voice
Lion Sales Funnels | Content Marketing Benefits

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CONTENT MARKETING

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Lion Sales Funnels | Online Survey for Content Marketing

How to Use Online Survey to Improve Content Marketing

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How to Use Online Survey to Improve Content Marketing

Often outbuilding construction companies will run out of gas trying to create new content for their email lists. It's a good rule of thumb to avoid guessing as much as possible when creating marketing content.

Surveying members of your qualified lists indirectly on what content "they need" to "move forward in your funnel" or "make a purchasing decision" indirectly will lead to: improved engagement, successful goals for example with the content's call to action or historical digital marketing KPI improvements for your company.

Plan out the release of your content

Content marketing creation is expensive when doing business with a traditional marketing company. Our agency has a different approach. QUALITY is important but QUANTITY plays a determining part in your ability to keep your lists alive. Therefore a calendar with a trickle strategy on the content to avoid running out of gas should be planned before investing time.

online survey
online-survey

Investigate how you can use influencers

Your leads watches all sort of DIY video content on a daily basis. It doesn’t have to be too elaborated, the idea is to stay in touch with their followers. If you can’t find a way to do this yourself, consider looking at our blog article on top DIY influencer marketing strategies for outbuilding construction companies.

You can also ask your best leads and clients what they are following online and think of a partnership or an affiliate program that make sense for you and them.

Re-engage inactive leads

In the case of a lead that stops interacting with your content, consider stopping all communications as soon as possible. Before doing so, we recommend trying one more time to re-engage the "stalled lead" with a message copy such as "tell us what we did wrong... we did a mistake!". Make sure a priori to only allow consenting leads into your lists and avoid having dead leads in the first place.

sample sms marketing
Lion Sales Funnels | Smart Content Lifecycle Stages
survey online
Lion Sales Funnels | Smart Content Lifecycle Stages

Email Footer Surveys

The unsubscribe SPAM-ACT/GDRP link should always be at the bottom of each email. We also like to add a “Is this content relevant to you? – YES | NO” question in the footer for content improvement.

Having a “Report any ERROR, OMISSION or SUGGESTIONS for our content | HERE” will save your team’s resource and sometimes prevent “damages” as a system that allows leads and clients to report issues with the content.

Sometimes this can slip through the cracks or just isn’t relevant to the targeted segments the email is being forwarded to with an automation that needs troubleshooting.

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Some examples...

Here is a few screenshots of what this looks like and the forms + thank you pages for reporting. We also have a follow-up on the content not being relevant to a lead “report”. This message is sent whenever a lead reports an email “as not relevant to them.”

online survey strategy

What you can do from content surveys

In creating content marketing you strive to accomplish several goals at the same time. This information is valuable and will help you create future content. While giving “your audience” interactive content, you’ve uncovered improved your content marketing and not only your product or service. That’s exactly what you can accomplish with a content marketing survey for leads that are higher up in the funnel (not yet ready to buy).

Preparing for future content

In other words, when you send out a content marketing survey to your customers or followers, you’re giving them an engaging piece of content to interact with. At the same time, you’re gathering info that can help you pick and choose subjects and formats for future publications. That will help you put together new material or adjust your content marketing strategy.

survey online strategy

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How to Easily Upsell Using SMS Marketing?

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How to Easily Upsell Using SMS Marketing?

Let’s say you have an outbuilding construction model where leads often makes a smaller purchase before considering your flagship product. Did you know that it’s possible to retarget dynamically those with the most likely product a lead will consider after that first low ticket purchase?

80% of marketing automation users see improved lead generation, and 77% see more conversions.

Marketing Automation Statistics 2022

invespcro.com

Upsell with Boom-o-Rang SMS/AI

For example outbuilding construction companies often sell outbuilding construction DIY plans. A common dynamic retargeting strategy we've always had success with a tiny house & sheds company from Vermont is offering the DIY Pre-cut Kit that goes with the plans. There are also other the usual ecommerce strategies such as upselling in the collection or a variant of the first purchase.

Depending on the first purchase, the time delay for triggering those automated touchpoints or internal reminders for your team to make contact would follow the current sales model but also other path should be tested if there is enough volume. You can do all that with Boom-o-Rang SMS/AI.

upsell process graphic
sms over email

51% trust SMS over emails

In the case of low to high ticket dynamic upselling SMS works best because it is closer to the preferred high ticket closing channel: in-person call. It is the highest response rate channel just similar to outbound call.

A trusted medium, over half surveyed consumers (51%) say they trust texts over emails when it comes to receiving important messages. Post and Beam outbuilding construction such as tiny houses, barns, garages and storage units certainly falls into that category.

Upsell on both email & SMS

Let's have a look at this PLANS to PRE-CUT KIT flow from a tiny house & sheds company from Vermont. We would typically do this on both email and SMS/AI channels for a higher success rate. After speaking with a leading POC sales manager at the Vermont company, our agency discovered that a sales rep. would typically (when they had time) reach by phone to PLANS buyers. That was about 30 days after the plans purchase and for a low pressure casual conversation.

sms upsell
ai sms marketing

AI makes it easier to upsell high-ticket products

PLANS are the one that comes with their pre-cut kits, but some clients will take the option of only buying the plans without the kits and give it a try by sourcing their own lumber. This is not easy to do, so the sales team reaches out and ask casually "what are the client's intentions for the build" without asking directly if they plan to build themselves or hire their own assembler.

The client is only stimulated to do the first step in providing that information. If they do let it slip, the sales rep. get them progressively interested about a pre-cut kit or related challenges they might have sourcing the lumber. This is a tedious process without AI. The client is not warmed up and the conversion rate is low, which doesn't justify running this outbound retargeting sales campaign all year round.

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ECOMMERCE

EMAIL MARKETING

FUNNEL

SMS UPSELLING

UPSELLING

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Effortless Way To Turn Bad Reviews To Five-Stars

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Effortless Way To Turn Bad Reviews To Five-Stars

Social proof is important. Looking at reviews before making a purchasing decision has become part of the high ticket sale diaspora. BBB, TrustPilot, Google Reviews are daunting review platforms for established companies but certainly gives an edge to an organization when compared to competitors that are not reviewed anywhere.

Allowing your company to "intercept" negative reviews before they make any damages is possible even on a third-party review platform. A review management software allows you to do just that! Let's have a look at a case study and the impact on Google Review.

79% of online users report trusting online reviews as much as personal recommendations from friends or family.

Reputation Statistics 2022

statuslabs.com

Customers read reviews prior to buying

Outbuilding construction companies keep away from online review platforms for several reasons. There are clients that are impossible to satisfy. A percentage of clients will show discontent for various reasons before or after the last payment. Many companies will consider giving up on the all the benefits of online reviews altogether because it can take ages to reverse the damage done with a top negative comment on Google Review, TrustPilot or BBB.

Review interception is not a new thing and has certainly added more visibility to outbuilding construction companies that needed it online. 93% of customers read online reviews before buying a product according to recent surveys. Reviews cannot be considered as insignificant anymore.

online-reviews
reviews-management

Negative reviews can be intercepted

Our client are looking for ways to optimize and keep control on their reviews. A negative feedback blocking process is possible to achieve. This can be done by adding a user interface integration that will show your clients an environment to create a review that will go through you first. That way your team can handle the complaints or bad review and choose to allow a review to go live or not.

What is online reputation management?

Online reputation management is the act of proactively creating and managing customer perception about your brand online. It determines how people perceive your business when they find you online. It primarily includes your online reviews and the comments that people leave about your business on social media.

5-star-reviews
To read past customer experiences directly from the source, social proof is the level of credibility that the public provides to a service or product. The more people that use, or enjoy a product, the more likely others are to follow.

Reputation Statistics 2022

statuslabs.com
regional-offers-sms

What is the value of business reputation management?

Business reputation management is how a brand is viewed and perceived by its customers, stakeholders, and the market as a whole. It is the most valuable asset that a business can have. When customers think of doing business with you, they want to be assured that not only will the product satisfy their needs, the experience of doing business with your company will be great as well.

Online reputation management
The stronger your brand’s reputation, the greater is the willingness to pay for your product or service and that results in greater profits for your business. Your brand’s reputation is therefore critical for your success. This is why your brand’s reputation has actual value.

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ONLINE REPUTATION MANAGEMENT

ONLINE REVIEW

Social Media Marketing

SOCIAL MEDIA MARKETING

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Guide in Building Landing Pages For House Movers

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Guide in Building Landing Pages For House Movers

LPO stands for Landing Page Optimization. A landing page is a funnel layer with a predefined goal. In high ticket sales the goal is The Sales Call. If your leads takes on a predictable path before placing a call or making an online purchase, you want to optimize that path removing all possible impediments and distractions.

Build a strong testing strategy, implement it step by step, target precisely, and stay creative.

What is a landing page for?

The purpose of the landing page is to achieve 1 goal and only one path. Think of a landing page as a website product page or contact page without menu navigations to your blog or other sections to your website. The only way to measure it's efficacy and optimize based on the results is to remove the multiple variables that creates difficult outcomes to evaluate.

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Which landing page type works best?

We find that short landing pages for lead generation works better and long form for conversion. However our agency doesn't optimize landing page for online conversion since we only deal with outbuilding construction high ticket sales that often use product configurators. We generate phone list for SMS nurturing. We typically try get the both the email and phone number to maximize the touch point. These leads are being pre-qualified with sales questions in a form.

Optimize landing pages based on goals

Here is an example of a short landing page for generating a segmented list based on geographic regions. These segment are to be nurtured for example “following logistics requirements” for shipping products to those regions.

A landing page like this one requires volume and the campaign data (such as keyword and ads group) is submitted with the form by getting injected within hidden fields. This will aggregate and allow us to optimize the campaigns based on your campaign’s goals eg. generating qualified callers, retargeting current leads, upselling, expand to a new region or State, etc.

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What is landing page optimization?

Landing page optimization can be defined as a process of improving the performance of various page elements and ensure that they get your business the highest possible conversions from visitors who arrive on these targeted pages. It is a subset of Conversion Rate Optimization (CRO) and includes methods like A/B Testing to help lower your customer acquisition cost and maximize your ad spend value.

What is a landing page?

A landing page is a web page where visitors land and see your brand’s offerings. But, in terms of marketing, it’s typically a standalone page, which is different from other site pages including your homepage. It serves a singular and more focused purpose – to lead visitors to a specific product, service or offer, and encourage them to take the desired action.

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FUNNEL

LANDING PAGE

LPO

OPTIMIZATION

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Win Sales Objections Through SMS

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Objection-handling

Win Sales Objections Through SMS

Training sales for high ticket clients is challenging. Generally not an appealing career path, which of course does have an effect on the available manpower for the position, can be alleviated with proper client nurturing before the first call. Sales staff will prefer handling easy sales. Often this will translate into “less sales”.

Hot leads in high volume do not comes all year long, and sometimes on a 2-3 year cycle. With the solutions for seasonal dips addressed in our Roving Plans Sales blog article and nurturing will make a significative difference. Cooler leads can be warmed up with pre-handled objections with bespoke targeted (educational) nurturing sequences.

To master handling objections, you need to prepare responses to common rebuttals from your leads to regain the upper-hand.

Overcoming Objections in Sales

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Main objections examples

In the outbuilding construction niche we find that the following below are typically the main objections. Some of these can be pre-handled, the others are harder or impossible to handle because of the complexity that it would require in pre-handling (ex. neighbor or spousal objections).

The later are often handled by sales representatives on a day to day basis. Long Lead Times: “see our latest reviews”, “hand-holding automated approach up to the delivery”, “our suppliers and compared lead time”, “best prices”, “no waste in pre-cut kits”, “highest quality”, “outstanding support”, “headaches free”, etc.

 
 
key actions
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Highlight why your brand is better

When faced with a client on the fence due to long lead times, there is a number of pre-handling gambits that will help. If it’s a timeline incompatibility issue there isn’t anything anyone can do, especially if it’s a seasonal project. What we find works best however is having a general bird-eye recommendation approach from observations of the market; lines such as “everyone is experiencing the same current lead time issues”.

Your competitors also have similar lead times so it’s up to your company to make a difference at the post-sale/pre-delivery level nurturing process. Timely information sent on the different aspects of the different requirements for site preparation, alleviating anxiety for other common issues, information and content marketing on hiring online for clients that requires contracting an assembler for pre-cut kits for example. YouTube videos on different topics of concerns for a build. Preparing for delivery to avoid unwanted issues and secure a positive testimonial or online review, etc. all make a difference on the perceived long lead times.

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SALES MARKETING AUTOMATIONS

SMS NURTURING

SMS SALES MARKETING

SMS WORKFLOW SALES

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Finding Success In Personalized SMS Solutions for Your Call Center

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Finding Success In Personalized SMS Solutions for Your Call Center

When first considering SMS marketing, your company marketing executive typically has some sort of message broadcasts marketing copy in mind for a promotion (with promo codes or even interactive bots for call center transfer). These strategies are good but they only scratch the surface.

Since email marketing automations is now widely used in ecommerce, message workflows, triggers and metadata aggregation for personalizing the communication for text is now available. These assets and much more can all be used in SMS messaging.

90% of customers prefer text messages over direct phone calls.

Text Messaging Statistics 2022

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Connect marketing channels to sales closing

High ticket sales mostly happens when a client speaks to a sales representative on the phone. Hence, closing the gap between the marketing campaign channel and the main closing communication channel makes more sense. In other words, cross-channel retargeting is important but it should not be the core strategy whenever possible, to avoid leaking leads out of the funnels.

Evidently SMS text message is a shorter 1-on-1 genre leveraging existing informal communication styles*. Keep in mind that a corporate style of communication might not work best for this channel and put off the end receiver.

Conversely personalized message, with personal triggers will always achieve better reply and clickthrough rates compared to SMS mass broadcasts. The latter does not depend on audience segment retargeting as the first one which makes it a more appropriate and specialized form of communication for ACTION BASED call to action as oppose to brand awareness campaigns often used by U.S. political candidates.

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Use dynamic elements

Look at these examples of SMS copy. These were created with dynamic sales names and ending sales dates for urgency. We also use the first name of each lead as well as a non-specific gender sales representative first names. These are from personalized SMS series that are triggered and selected based on the location of the lead. We incentivize those zip code on our forms or set them up at the geographic settings level of the PPC ads campaigns.

For this particular client, a tiny house & sheds company from Vermont offers fully assembled building within a 200 miles radius and only Pre-cut Kits outside of that radius. Because we have systems that detects the delivery location, only one or the other will be triggered as part of our segmentation providing only a suitable segment of the current offers to leads.

Statistics have shown that 98% of all text messages are opened, and 95% of SMS messages are opened and responded to within 3 minutes of being delivered.

Text Messaging Statistics 2022

smscomparison.com

SMS is very effective

While Short Message Service (SMS) Marketing is an enormously effective way to reach your target audience, it must be done with transparency and strategy. Crafting an SMS marketing copy that converts your interested prospects into paying customers is more complicated than writing a 160-character shipping notice or access code.

When it comes to marketing and customer support, SMS is a very effective medium. The short format of text messages allows you to get straight to the point, offering the most important information at the right time.

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SMS Sales Funnel: Best for Outbuilding Manufacturing Brands

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Digital Sales Funnel

SMS Sales Funnel: Best for House Mover Brands

The term funnel has been around for a while but started gaining popularity with the rise in importance of digital marketing channels. Clickfunnels and Russell Brunson certainly contributed to help making funnel creation possible for a wider audience his book Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels.

Nurtured leads spend 47% more than non-nurtured leads.

Lead Generation Statistics 2022

khrisdigital.com

SMS & call integration for high-ticket sales

Lion Sales Funnels specializes in high ticket funnels that requires a lot of educational content or well organized information (such as shipping logistics) to bring about a conversion. These conversions are normally done on a call so our flagship funnels provide most ROI with our Boom-o-Rang SMS/AI platform (SMS and Calls work together).

Call tracking with Dynamic Telephone Number Insertion provides a new range of metadata aggregation available to your systems: all the information we need to create far more meaningful touchpoints with personalized automated targeted information delivery with scheduled/triggered text messages.

content marketing funnel
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3 Phases of content marketing

Take this example for post and beam pre-cut kit builds shipped all around the U.S. by a tiny house & sheds company from Vermont. Their product requires a lot of nurturing and information.

We categorize content in 3 main phases of a Smart Content Marketing Lifecycle. These are: AWARENESS, EVALUATION and CONVERSION

49% of B2C organizations outsource at least some content marketing activities.

Content Marketing Statistics 2022

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Why is a digital funnel important?

A digital funnel can be very beneficial to your business. It can benefit your business in the following ways:

Get more targeted leads – With a funnel in place, the users who make it to the end of the funnel will be highly qualified.

Nurture customers for an easier sales experience – When you speak to customers at multiple parts of the funnel, you’ll easily progress them from visitor to customer. A proper funnel is all about providing value, not a hard and direct sales process.

Increased revenue – Most aspects of the digital marketing sales funnel can be automated, which means your business can make more sales with less effort.

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Guide to Influencer Marketing: Building Your Brand

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Guide to Influencer Marketing: Building Your Brand

YouTube influencer funnels are great when proper research has been made to find your existing compatible influencer's audience. If your are looking to tap or expand into the DIY outbuilding construction market, DIY influencers relates well often showcasing their passionate lifestyles and day to day life.

With that type of content from existing influencer clients (with a special deal) this will bring ROI results worth of a commission to an influencer.

7 out of 10 YouTube star subscribers relate better to their favorite YouTubers more than TV movie stars.

YouTube Marketing Influencer Statistics 2022

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How influencers operate

Influencers generally work on a discount + commission basis. A referral link in the YouTube video description leading to a product configuration tracks sales to the product they are themselves using or building; a barn construction kit for example.

Every lead that clicks one of those links that generates inbound calls and sales ads up to the influencer's affiliate account. Of course tracking must be in place before starting those campaigns. We do not want to rely on a client's information to know where the referral came from, a unique referral ID is much more reliable and transparent for the influencer.

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An example of an influencer

Here is a case study of a past influencer campaign we did for a tiny house & sheds company in Vermont. Al Lumnah is a YouTube influencer that presents himself, his wife, kids (and their silly dogs!) as "Modern Steaders".

They "love homesteading and the control it offers them for growing their own food, raising their own animals and of course the FREEDOM it provides." They present a relatable story branding narrative with a nicely targeted "DIY, self-sufficient, off-grid, dedicated and intense fanbase".

They contacted the client directly because they were interested in a 16x30' Post & Beam Barn Kit Build. The couple did a series of video including time-lapses and visit to the Vermont factory.

This was viewed by their 300k highly targeted YouTube subscribers. The organic views from YouTube organic searches are adding up to a whopping 12 millions views for the time-lapse video alone at the time of publication of this blog article.

Influencers grow your brand

Influencers have incredible sway when it comes to familiarizing their audience with your brand identity. Their storytelling and presentation skills are the perfect vehicles for everything from initial product introduction to in-depth tutorials that help consumers understand complicated features and benefits.

Awareness tactics are far more subtle (and effective) than they used to be. The outdated model of brands relying on heavy-handed sales pitches and promotional messages is changing to a more nuanced approach, with influencers who can seamlessly weave brand messaging into their own tone and language.

Broad-based awareness campaigns now have a personal touch: Influencers will often share photos or stories that involve their own authentic experience with a product or service.

 
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Influencer funnel stages

Top Of Funnel: Awareness

Mid-Funnel: Engagement

Bottom Of The Funnel: Action

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Best Social Media Campaigns for Outbuilding Manufacturing

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Best Social Media Campaigns for House Mover Companies

Most outbuilding construction companies have substandard social media marketing strategy. If you are ahead in the curb, good for you, this article will provide some upper level information specialized for outbuilding construction companies, but also for the retail sector in general, specifically high ticket sales.

Social Media presence does not generate a predictable source of qualified high ticket leads.

Lead Generation Statistics 2022

khrisdigital.com

Social media misconceptions

A common misconception from our clients in high ticket sales is that leads will "look for" vendors on Facebook. Even though admin staff in B2B often look on Facebook for vendors "reviews", a B2C lead will not look beyond social proof after having made up his or her mind on the vendor choice.

Social media is a form of social proof but not a lead generation channel. Referral in B2C high ticket sales is not a "significant source" of qualified leads leading to sales (needs source), but helps the sales, given that the demographic is on Facebook (which is often not the case in high ticket sales).

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What content to post?

Here is a couple suggestions that will bring engagement to a social media page. Keep in mind that there isn't general a way to track the direct results in sales (contrary to what many so called social media manager would like us to believe). Social Media Campaign do not generally bring high ticket sales, the models confirms this.

We'll review this model after these common examples that at first glance look like a great investment. Testimonial posts. Survey question post. Quote Post. Staff Award Posts. Company Lifestyle Posts. Product Purpose of Usage post. Video content is great for recruiting on social media, but beyond brand exposure, a Facebook company page will not be a source of high ticket leads and here is a few example for your typical client lifecycle to explain why:

Think twice before investing...

Social media marketing isn’t what it used to be. The landscape is vastly changing. As tempting as those sponsored posts are, there are some things you need to be aware of before investing your time and money in social media marketing, especially as the main marketing effort for your business.

Social media marketing can help your business but don’t buy into the belief that it’s the most important part of your marketing efforts.

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Social media is not meant to for marketing

The first word in social media is “social.” Most social media algorithms have been programmed to prioritize content from personal profiles in the newsfeed. As cool as our products and services are, people don’t come to social media to be marketed to. They want to see what their friends and favorite influencers are up to.

 

Social media platforms know if they deliver what users want, they will better be able to retain those users. The more time they spend in the platform, the better. So your business page is at a disadvantage from the start.

More than 80% of leads generated through social media come from LinkedIn.

Lead Generation Statistics 2022

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