Low to High Ticket Product Upsells by SMS

Let's talk about a subset of upsell flows we've had success with for a tiny house & sheds company. This outbuilding construction company from Vermont had an internal model for the sales team to follow that required retargeting a first time purchaser of low ticket price DIY plans.

Understandably, this model was often ignored by sales reps. during the peak season due to higher tickets and high volume, as a result many opportunities for retargeting were lost. This sales model is time sensitive. The next touchpoint scheduled after the first low ticket DIY plans purchase is crucial for the success of the flow.

Warm up low-ticket buyers for upselling

The DIY Pre-cut Kit being the most important market share of this company, the strategy behind the model is to retarget plans purchasers with the pre-cut kit that matches their DIY plans. They only have plans at this point, maybe would scraps they hope to be able together easily with the plans.

Only a low percentage of these plans purchasers will buy complete pre-cut kits. The others will source their lumber themselves. We wanted an automation to handle those with product specific dynamic offers. This is often done more consistently that way. The sales reps. can jump in later on when the buyer shows some interests for a kit.