Call Center Archives - Lion Sales Funnels

Analyze after tracking

By tracking call tracking the variables in a CRM, we can then gain a real-time insight to determine which campaigns are generating leads, opportunities and revenue from phone calls. Your marketing director can then decide to focus additional resources on these campaigns and/or discontinue other campaigns that do not bring qualified callers.

This, you have guessed it, frees your call center from unwanted inquiries and allows your team to concentrate their effort on bigger ROI opportunities.

Tracking leads through CallRail

Here is a case study from a tiny house & sheds company in Vermont using a software called CallRail that our agency uses for that purpose. It provides the following insights: Calls By Source, we like to filter them for this example by First-Time Interactions Count.

You can see that there is a number of referral sources (Google My Business, Google Organic, Google Ads, Birdeye, Direct, etc) that generates first-time interactions and a Raw Leads vs Qualified Leads Ratio. We then calculate the cost per lead and gross sales per sources as a first level analysis for actionables.

Use telephone number pools

You do not need a phone number in every big cities in the United States, there are now solutions that can be added to your company's website that will look for the visitor's location and change the phone number they see on screen into a phone number with their area code connected them directly to your call center out of State.

These solutions also offer telephone number pools and tracking that allows to create a joinder between your callers and their website sessions for valuable information on their buying intents.

Set trigger rules based on visitor location

Toll-free number can be intimidating. Not knowing where the call will be forwarded to is a deterrent for some crowds. What we usually do with our clients for dynamic phone number insertions and call tracking, is adding a number of trigger rules.

Here's what it looks like: we use dedicated rules for targeted market regions area codes. These will replace all selected phone numbers on the website by a phone number from a created phone number pool on CallRail for example. Then everything that falls outside of these dedicated rules will show a toll-free number or a phone number with your business address area code.

Lion Sales Funnels | Smart Content Lifecycle Stages

What is Local Swap™?

CallRail’s Local Swap™ is an enhancement to our dynamic number insertion (DNI) technology, which automatically replaces the phone number on your site based on the caller’s geographic location. We’ll match the area code displayed on your website with the caller’s location via IP lookup.

Local Swap™ is a valuable tool for businesses that service multiple locations and want their customers to feel confident choosing a business available in their area. After callers are assigned an area code on their first visit, they’ll continue to see the same area code, even if they change locations, maintaining a consistent online presence for businesses.

Benefits of Local Swap™

Here are some other benefits of using Local Swap:

Improved customer experience – foster trust initially and eliminate confusion

Increased conversion rates – a customer is more likely to call your business directly if they have confidence they’ll reach the appropriate location, and a staggering 86 percent of customers say personalization impacts their purchase decisions

Maximize campaign efforts – callers will see a local number that is specific to the advertising channel that led them to the site, helping you attribute leads to the proper marketing source

Localized presence – whether you want your business to appear more “local,” or want to appear to have a nationwide presence, you can accomplish both based on the pool you’ve set up.