Engagement Archives - Lion Sales Funnels

Converting leads by content

Having various types of content for different product nurturing processes and different "suggested purpose usage" for example for outbuilding construction kits, allows us to move a lead from an awareness state to an evaluative state, to the conversion type of content depending on the feedback on the content. The way a lead interacts with the content and the systems allows us to tag and deliver the proper message that moves the lead forward in the funnel.

Ping content workflow

Our agency likes to work with a 1 or 2 clients at a time, that way we can focus on producing a Smart Content Marketing Lifecyle that supports the various communication channels. It then becomes possible to offer custom nurturing packages directly to the leads with our Ping Content Master flows.

This flow provides several options for the lead that can then click on an email or SMS link that will trigger a flow for the chosen topic of interests. If the lead stops interacting with the content, this can also be detected and a touchpoint can be done to improve the accuracy of the Smart Content.

Why is content marketing important?

Content marketing provides unparalleled opportunities for generating new leads and connecting with existing customers.

Content marketing is a viable and cost-effective way to acquire new customers and build stronger connections with existing customers by creating and distributing valuable relevant content to attract attention and drive traffic to your website.

But if you want your content marketing efforts to be effective, it’s necessary to create relevant and valuable content for your target audience through which you can promote your brand, products, or services.

How to Use Online Survey to Improve Content Marketing

Often outbuilding construction companies will run out of gas trying to create new content for their email lists. It's a good rule of thumb to avoid guessing as much as possible when creating marketing content.

Surveying members of your qualified lists indirectly on what content "they need" to "move forward in your funnel" or "make a purchasing decision" indirectly will lead to: improved engagement, successful goals for example with the content's call to action or historical digital marketing KPI improvements for your company.

Investigate how you can use influencers

Your leads watches all sort of DIY video content on a daily basis. It doesn’t have to be too elaborated, the idea is to stay in touch with their followers. If you can’t find a way to do this yourself, consider looking at our blog article on top DIY influencer marketing strategies for outbuilding construction companies.

You can also ask your best leads and clients what they are following online and think of a partnership or an affiliate program that make sense for you and them.

Lion Sales Funnels | Smart Content Lifecycle Stages

Email Footer Surveys

The unsubscribe SPAM-ACT/GDRP link should always be at the bottom of each email. We also like to add a “Is this content relevant to you? – YES | NO” question in the footer for content improvement.

Having a “Report any ERROR, OMISSION or SUGGESTIONS for our content | HERE” will save your team’s resource and sometimes prevent “damages” as a system that allows leads and clients to report issues with the content.

Sometimes this can slip through the cracks or just isn’t relevant to the targeted segments the email is being forwarded to with an automation that needs troubleshooting.