sms upselling

How to Easily Upsell Using SMS Marketing?

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How to Easily Upsell Using SMS Marketing?

Let’s say you have an outbuilding construction model where leads often makes a smaller purchase before considering your flagship product. Did you know that it’s possible to retarget dynamically those with the most likely product a lead will consider after that first low ticket purchase?

80% of marketing automation users see improved lead generation, and 77% see more conversions.

Marketing Automation Statistics 2022

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Upsell with Boom-o-Rang SMS/AI

For example outbuilding construction companies often sell outbuilding construction DIY plans. A common dynamic retargeting strategy we've always had success with a tiny house & sheds company from Vermont is offering the DIY Pre-cut Kit that goes with the plans. There are also other the usual ecommerce strategies such as upselling in the collection or a variant of the first purchase.

Depending on the first purchase, the time delay for triggering those automated touchpoints or internal reminders for your team to make contact would follow the current sales model but also other path should be tested if there is enough volume. You can do all that with Boom-o-Rang SMS/AI.

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sms over email

51% trust SMS over emails

In the case of low to high ticket dynamic upselling SMS works best because it is closer to the preferred high ticket closing channel: in-person call. It is the highest response rate channel just similar to outbound call.

A trusted medium, over half surveyed consumers (51%) say they trust texts over emails when it comes to receiving important messages. Post and Beam outbuilding construction such as tiny houses, barns, garages and storage units certainly falls into that category.

Upsell on both email & SMS

Let's have a look at this PLANS to PRE-CUT KIT flow from a tiny house & sheds company from Vermont. We would typically do this on both email and SMS/AI channels for a higher success rate. After speaking with a leading POC sales manager at the Vermont company, our agency discovered that a sales rep. would typically (when they had time) reach by phone to PLANS buyers. That was about 30 days after the plans purchase and for a low pressure casual conversation.

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AI makes it easier to upsell high-ticket products

PLANS are the one that comes with their pre-cut kits, but some clients will take the option of only buying the plans without the kits and give it a try by sourcing their own lumber. This is not easy to do, so the sales team reaches out and ask casually "what are the client's intentions for the build" without asking directly if they plan to build themselves or hire their own assembler.

The client is only stimulated to do the first step in providing that information. If they do let it slip, the sales rep. get them progressively interested about a pre-cut kit or related challenges they might have sourcing the lumber. This is a tedious process without AI. The client is not warmed up and the conversion rate is low, which doesn't justify running this outbound retargeting sales campaign all year round.

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Guide in Building Landing Pages For House Movers

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Guide in Building Landing Pages For House Movers

LPO stands for Landing Page Optimization. A landing page is a funnel layer with a predefined goal. In high ticket sales the goal is The Sales Call. If your leads takes on a predictable path before placing a call or making an online purchase, you want to optimize that path removing all possible impediments and distractions.

Build a strong testing strategy, implement it step by step, target precisely, and stay creative.

What is a landing page for?

The purpose of the landing page is to achieve 1 goal and only one path. Think of a landing page as a website product page or contact page without menu navigations to your blog or other sections to your website. The only way to measure it's efficacy and optimize based on the results is to remove the multiple variables that creates difficult outcomes to evaluate.

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Which landing page type works best?

We find that short landing pages for lead generation works better and long form for conversion. However our agency doesn't optimize landing page for online conversion since we only deal with outbuilding construction high ticket sales that often use product configurators. We generate phone list for SMS nurturing. We typically try get the both the email and phone number to maximize the touch point. These leads are being pre-qualified with sales questions in a form.

Optimize landing pages based on goals

Here is an example of a short landing page for generating a segmented list based on geographic regions. These segment are to be nurtured for example “following logistics requirements” for shipping products to those regions.

A landing page like this one requires volume and the campaign data (such as keyword and ads group) is submitted with the form by getting injected within hidden fields. This will aggregate and allow us to optimize the campaigns based on your campaign’s goals eg. generating qualified callers, retargeting current leads, upselling, expand to a new region or State, etc.

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What is landing page optimization?

Landing page optimization can be defined as a process of improving the performance of various page elements and ensure that they get your business the highest possible conversions from visitors who arrive on these targeted pages. It is a subset of Conversion Rate Optimization (CRO) and includes methods like A/B Testing to help lower your customer acquisition cost and maximize your ad spend value.

What is a landing page?

A landing page is a web page where visitors land and see your brand’s offerings. But, in terms of marketing, it’s typically a standalone page, which is different from other site pages including your homepage. It serves a singular and more focused purpose – to lead visitors to a specific product, service or offer, and encourage them to take the desired action.

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SMS Sales Funnel: Best for Outbuilding Manufacturing Brands

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Digital Sales Funnel

SMS Sales Funnel: Best for House Mover Brands

The term funnel has been around for a while but started gaining popularity with the rise in importance of digital marketing channels. Clickfunnels and Russell Brunson certainly contributed to help making funnel creation possible for a wider audience his book Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels.

Nurtured leads spend 47% more than non-nurtured leads.

Lead Generation Statistics 2022

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SMS & call integration for high-ticket sales

Lion Sales Funnels specializes in high ticket funnels that requires a lot of educational content or well organized information (such as shipping logistics) to bring about a conversion. These conversions are normally done on a call so our flagship funnels provide most ROI with our Boom-o-Rang SMS/AI platform (SMS and Calls work together).

Call tracking with Dynamic Telephone Number Insertion provides a new range of metadata aggregation available to your systems: all the information we need to create far more meaningful touchpoints with personalized automated targeted information delivery with scheduled/triggered text messages.

content marketing funnel
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3 Phases of content marketing

Take this example for post and beam pre-cut kit builds shipped all around the U.S. by a tiny house & sheds company from Vermont. Their product requires a lot of nurturing and information.

We categorize content in 3 main phases of a Smart Content Marketing Lifecycle. These are: AWARENESS, EVALUATION and CONVERSION

49% of B2C organizations outsource at least some content marketing activities.

Content Marketing Statistics 2022

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Why is a digital funnel important?

A digital funnel can be very beneficial to your business. It can benefit your business in the following ways:

Get more targeted leads – With a funnel in place, the users who make it to the end of the funnel will be highly qualified.

Nurture customers for an easier sales experience – When you speak to customers at multiple parts of the funnel, you’ll easily progress them from visitor to customer. A proper funnel is all about providing value, not a hard and direct sales process.

Increased revenue – Most aspects of the digital marketing sales funnel can be automated, which means your business can make more sales with less effort.

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