Guide to Influencer Marketing: Building Your Brand
YouTube influencer funnels are great when proper research has been made to find your existing compatible influencer's audience. If your are looking to tap or expand into the DIY outbuilding construction market, DIY influencers relates well often showcasing their passionate lifestyles and day to day life.
With that type of content from existing influencer clients (with a special deal) this will bring ROI results worth of a commission to an influencer.
“7 out of 10 YouTube star subscribers relate better to their favorite YouTubers more than TV movie stars.”
YouTube Marketing Influencer Statistics 2022blog.zine.co
How influencers operate
Influencers generally work on a discount + commission basis. A referral link in the YouTube video description leading to a product configuration tracks sales to the product they are themselves using or building; a barn construction kit for example.
Every lead that clicks one of those links that generates inbound calls and sales ads up to the influencer's affiliate account. Of course tracking must be in place before starting those campaigns. We do not want to rely on a client's information to know where the referral came from, a unique referral ID is much more reliable and transparent for the influencer.
An example of an influencer
Here is a case study of a past influencer campaign we did for a tiny house & sheds company in Vermont. Al Lumnah is a YouTube influencer that presents himself, his wife, kids (and their silly dogs!) as "Modern Steaders".
They "love homesteading and the control it offers them for growing their own food, raising their own animals and of course the FREEDOM it provides." They present a relatable story branding narrative with a nicely targeted "DIY, self-sufficient, off-grid, dedicated and intense fanbase".
They contacted the client directly because they were interested in a 16x30' Post & Beam Barn Kit Build. The couple did a series of video including time-lapses and visit to the Vermont factory.
This was viewed by their 300k highly targeted YouTube subscribers. The organic views from YouTube organic searches are adding up to a whopping 12 millions views for the time-lapse video alone at the time of publication of this blog article.
Influencers grow your brand
Influencers have incredible sway when it comes to familiarizing their audience with your brand identity. Their storytelling and presentation skills are the perfect vehicles for everything from initial product introduction to in-depth tutorials that help consumers understand complicated features and benefits.
Awareness tactics are far more subtle (and effective) than they used to be. The outdated model of brands relying on heavy-handed sales pitches and promotional messages is changing to a more nuanced approach, with influencers who can seamlessly weave brand messaging into their own tone and language.
Broad-based awareness campaigns now have a personal touch: Influencers will often share photos or stories that involve their own authentic experience with a product or service.
Influencer funnel stages
Top Of Funnel: Awareness
Mid-Funnel: Engagement
Bottom Of The Funnel: Action
Guide to Influencer Marketing: Building Your Brand
YouTube influencer funnels are great when proper research has been made to find your existing compatible influencer's audience. If your are looking to tap or expand into the DIY outbuilding construction market, DIY influencers relates well often showcasing their passionate lifestyles and day to day life.
With that type of content from existing influencer clients (with a special deal) this will bring ROI results worth of a commission to an influencer.
How influencers operate
Influencers generally work on a discount + commission basis. A referral link in the YouTube video description leading to a product configuration tracks sales to the product they are themselves using or building; a barn construction kit for example.
Every lead that clicks one of those links that generates inbound calls and sales ads up to the influencer's affiliate account. Of course tracking must be in place before starting those campaigns. We do not want to rely on a client's information to know where the referral came from, a unique referral ID is much more reliable and transparent for the influencer.
An example of an influencer
Here is a case study of a past influencer campaign we did for a tiny house & sheds company in Vermont. Al Lumnah is a YouTube influencer that presents himself, his wife, kids (and their silly dogs!) as "Modern Steaders".
They "love homesteading and the control it offers them for growing their own food, raising their own animals and of course the FREEDOM it provides." They present a relatable story branding narrative with a nicely targeted "DIY, self-sufficient, off-grid, dedicated and intense fanbase".
They contacted the client directly because they were interested in a 16x30' Post & Beam Barn Kit Build. The couple did a series of video including time-lapses and visit to the Vermont factory.
This was viewed by their 300k highly targeted YouTube subscribers. The organic views from YouTube organic searches are adding up to a whopping 12 millions views for the time-lapse video alone at the time of publication of this blog article.
Influencers grow your brand
Influencers have incredible sway when it comes to familiarizing their audience with your brand identity. Their storytelling and presentation skills are the perfect vehicles for everything from initial product introduction to in-depth tutorials that help consumers understand complicated features and benefits.
Awareness tactics are far more subtle (and effective) than they used to be. The outdated model of brands relying on heavy-handed sales pitches and promotional messages is changing to a more nuanced approach, with influencers who can seamlessly weave brand messaging into their own tone and language.
Broad-based awareness campaigns now have a personal touch: Influencers will often share photos or stories that involve their own authentic experience with a product or service.
Influencer funnel stages
Top Of Funnel: Awareness
Mid-Funnel: Engagement
Bottom Of The Funnel: Action
