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Guide in Building Landing Pages For House Movers

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Guide in Building Landing Pages For House Movers

LPO stands for Landing Page Optimization. A landing page is a funnel layer with a predefined goal. In high ticket sales the goal is The Sales Call. If your leads takes on a predictable path before placing a call or making an online purchase, you want to optimize that path removing all possible impediments and distractions.

Build a strong testing strategy, implement it step by step, target precisely, and stay creative.

What is a landing page for?

The purpose of the landing page is to achieve 1 goal and only one path. Think of a landing page as a website product page or contact page without menu navigations to your blog or other sections to your website. The only way to measure it's efficacy and optimize based on the results is to remove the multiple variables that creates difficult outcomes to evaluate.

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Which landing page type works best?

We find that short landing pages for lead generation works better and long form for conversion. However our agency doesn't optimize landing page for online conversion since we only deal with outbuilding construction high ticket sales that often use product configurators. We generate phone list for SMS nurturing. We typically try get the both the email and phone number to maximize the touch point. These leads are being pre-qualified with sales questions in a form.

Optimize landing pages based on goals

Here is an example of a short landing page for generating a segmented list based on geographic regions. These segment are to be nurtured for example “following logistics requirements” for shipping products to those regions.

A landing page like this one requires volume and the campaign data (such as keyword and ads group) is submitted with the form by getting injected within hidden fields. This will aggregate and allow us to optimize the campaigns based on your campaign’s goals eg. generating qualified callers, retargeting current leads, upselling, expand to a new region or State, etc.

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What is landing page optimization?

Landing page optimization can be defined as a process of improving the performance of various page elements and ensure that they get your business the highest possible conversions from visitors who arrive on these targeted pages. It is a subset of Conversion Rate Optimization (CRO) and includes methods like A/B Testing to help lower your customer acquisition cost and maximize your ad spend value.

What is a landing page?

A landing page is a web page where visitors land and see your brand’s offerings. But, in terms of marketing, it’s typically a standalone page, which is different from other site pages including your homepage. It serves a singular and more focused purpose – to lead visitors to a specific product, service or offer, and encourage them to take the desired action.

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FUNNEL

LANDING PAGE

LPO

OPTIMIZATION

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SMS Sales Funnel: Best for Outbuilding Manufacturing Brands

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Digital Sales Funnel

SMS Sales Funnel: Best for House Mover Brands

The term funnel has been around for a while but started gaining popularity with the rise in importance of digital marketing channels. Clickfunnels and Russell Brunson certainly contributed to help making funnel creation possible for a wider audience his book Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels.

Nurtured leads spend 47% more than non-nurtured leads.

Lead Generation Statistics 2022

khrisdigital.com

SMS & call integration for high-ticket sales

Lion Sales Funnels specializes in high ticket funnels that requires a lot of educational content or well organized information (such as shipping logistics) to bring about a conversion. These conversions are normally done on a call so our flagship funnels provide most ROI with our Boom-o-Rang SMS/AI platform (SMS and Calls work together).

Call tracking with Dynamic Telephone Number Insertion provides a new range of metadata aggregation available to your systems: all the information we need to create far more meaningful touchpoints with personalized automated targeted information delivery with scheduled/triggered text messages.

content marketing funnel
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3 Phases of content marketing

Take this example for post and beam pre-cut kit builds shipped all around the U.S. by a tiny house & sheds company from Vermont. Their product requires a lot of nurturing and information.

We categorize content in 3 main phases of a Smart Content Marketing Lifecycle. These are: AWARENESS, EVALUATION and CONVERSION

49% of B2C organizations outsource at least some content marketing activities.

Content Marketing Statistics 2022

focusintoprofits.com

Why is a digital funnel important?

A digital funnel can be very beneficial to your business. It can benefit your business in the following ways:

Get more targeted leads – With a funnel in place, the users who make it to the end of the funnel will be highly qualified.

Nurture customers for an easier sales experience – When you speak to customers at multiple parts of the funnel, you’ll easily progress them from visitor to customer. A proper funnel is all about providing value, not a hard and direct sales process.

Increased revenue – Most aspects of the digital marketing sales funnel can be automated, which means your business can make more sales with less effort.

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DIGITAL MARKETING

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LANDING PAGE

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