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Social Media Marketing

Feb 28
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Effortless Way To Turn Bad Reviews To Five-Stars

By Engaging No Comments

Effortless Way To Turn Bad Reviews To Five-Stars

Social proof is important. Looking at reviews before making a purchasing decision has become part of the high ticket sale diaspora. BBB, TrustPilot, Google Reviews are daunting review platforms for established companies but certainly gives an edge to an organization when compared to competitors that are not reviewed anywhere.

Allowing your company to "intercept" negative reviews before they make any damages is possible even on a third-party review platform. A review management software allows you to do just that! Let's have a look at a case study and the impact on Google Review.

review analysis

“79% of online users report trusting online reviews as much as personal recommendations from friends or family.”

Reputation Statistics 2022statuslabs.com

Customers read reviews prior to buying

Outbuilding construction companies keep away from online review platforms for several reasons. There are clients that are impossible to satisfy. A percentage of clients will show discontent for various reasons before or after the last payment. Many companies will consider giving up on the all the benefits of online reviews altogether because it can take ages to reverse the damage done with a top negative comment on Google Review, TrustPilot or BBB.

Review interception is not a new thing and has certainly added more visibility to outbuilding construction companies that needed it online. 93% of customers read online reviews before buying a product according to recent surveys. Reviews cannot be considered as insignificant anymore.

Negative reviews can be intercepted

Our client are looking for ways to optimize and keep control on their reviews. A negative feedback blocking process is possible to achieve. This can be done by adding a user interface integration that will show your clients an environment to create a review that will go through you first. That way your team can handle the complaints or bad review and choose to allow a review to go live or not.

What is online reputation management?

Online reputation management is the act of proactively creating and managing customer perception about your brand online. It determines how people perceive your business when they find you online. It primarily includes your online reviews and the comments that people leave about your business on social media.

“To read past customer experiences directly from the source, social proof is the level of credibility that the public provides to a service or product. The more people that use, or enjoy a product, the more likely others are to follow.”

Reputation Statistics 2022statuslabs.com

What is the value of business reputation management?

Business reputation management is how a brand is viewed and perceived by its customers, stakeholders, and the market as a whole. It is the most valuable asset that a business can have. When customers think of doing business with you, they want to be assured that not only will the product satisfy their needs, the experience of doing business with your company will be great as well.

Online reputation management
The stronger your brand’s reputation, the greater is the willingness to pay for your product or service and that results in greater profits for your business. Your brand’s reputation is therefore critical for your success. This is why your brand’s reputation has actual value.

Effortless Way To Turn Bad Reviews To Five-Stars

Social proof is important. Looking at reviews before making a purchasing decision has become part of the high ticket sale diaspora. BBB, TrustPilot, Google Reviews are daunting review platforms for established companies but certainly gives an edge to an organization when compared to competitors that are not reviewed anywhere.

Allowing your company to "intercept" negative reviews before they make any damages is possible even on a third-party review platform. A review management software allows you to do just that! Let's have a look at a case study and the impact on Google Review.

review analysis

Customers read reviews prior to buying

Outbuilding construction companies keep away from online review platforms for several reasons. There are clients that are impossible to satisfy. A percentage of clients will show discontent for various reasons before or after the last payment. Many companies will consider giving up on the all the benefits of online reviews altogether because it can take ages to reverse the damage done with a top negative comment on Google Review, TrustPilot or BBB.

Review interception is not a new thing and has certainly added more visibility to outbuilding construction companies that needed it online. 93% of customers read online reviews before buying a product according to recent surveys. Reviews cannot be considered as insignificant anymore.

Negative reviews can be intercepted

Our client are looking for ways to optimize and keep control on their reviews. A negative feedback blocking process is possible to achieve. This can be done by adding a user interface integration that will show your clients an environment to create a review that will go through you first. That way your team can handle the complaints or bad review and choose to allow a review to go live or not.

What is online reputation management?

Online reputation management is the act of proactively creating and managing customer perception about your brand online. It determines how people perceive your business when they find you online. It primarily includes your online reviews and the comments that people leave about your business on social media.

What is the value of business reputation management?

Business reputation management is how a brand is viewed and perceived by its customers, stakeholders, and the market as a whole. It is the most valuable asset that a business can have. When customers think of doing business with you, they want to be assured that not only will the product satisfy their needs, the experience of doing business with your company will be great as well.

Online reputation management
The stronger your brand’s reputation, the greater is the willingness to pay for your product or service and that results in greater profits for your business. Your brand’s reputation is therefore critical for your success. This is why your brand’s reputation has actual value.

Try our Boom-o-Rang Text Messaging/AI System

Jan 31
Love0

Guide to Influencer Marketing: Building Your Brand

By Engaging No Comments

Guide to Influencer Marketing: Building Your Brand

YouTube influencer funnels are great when proper research has been made to find your existing compatible influencer's audience. If your are looking to tap or expand into the DIY outbuilding construction market, DIY influencers relates well often showcasing their passionate lifestyles and day to day life.

With that type of content from existing influencer clients (with a special deal) this will bring ROI results worth of a commission to an influencer.

“7 out of 10 YouTube star subscribers relate better to their favorite YouTubers more than TV movie stars.”

YouTube Marketing Influencer Statistics 2022blog.zine.co

How influencers operate

Influencers generally work on a discount + commission basis. A referral link in the YouTube video description leading to a product configuration tracks sales to the product they are themselves using or building; a barn construction kit for example.

Every lead that clicks one of those links that generates inbound calls and sales ads up to the influencer's affiliate account. Of course tracking must be in place before starting those campaigns. We do not want to rely on a client's information to know where the referral came from, a unique referral ID is much more reliable and transparent for the influencer.

An example of an influencer

Here is a case study of a past influencer campaign we did for a tiny house & sheds company in Vermont. Al Lumnah is a YouTube influencer that presents himself, his wife, kids (and their silly dogs!) as "Modern Steaders".

They "love homesteading and the control it offers them for growing their own food, raising their own animals and of course the FREEDOM it provides." They present a relatable story branding narrative with a nicely targeted "DIY, self-sufficient, off-grid, dedicated and intense fanbase".

They contacted the client directly because they were interested in a 16x30' Post & Beam Barn Kit Build. The couple did a series of video including time-lapses and visit to the Vermont factory.

This was viewed by their 300k highly targeted YouTube subscribers. The organic views from YouTube organic searches are adding up to a whopping 12 millions views for the time-lapse video alone at the time of publication of this blog article.

Influencers grow your brand

Influencers have incredible sway when it comes to familiarizing their audience with your brand identity. Their storytelling and presentation skills are the perfect vehicles for everything from initial product introduction to in-depth tutorials that help consumers understand complicated features and benefits.

Awareness tactics are far more subtle (and effective) than they used to be. The outdated model of brands relying on heavy-handed sales pitches and promotional messages is changing to a more nuanced approach, with influencers who can seamlessly weave brand messaging into their own tone and language.

Broad-based awareness campaigns now have a personal touch: Influencers will often share photos or stories that involve their own authentic experience with a product or service.

Influencer funnel stages

Top Of Funnel: Awareness

Mid-Funnel: Engagement

Bottom Of The Funnel: Action

Guide to Influencer Marketing: Building Your Brand

YouTube influencer funnels are great when proper research has been made to find your existing compatible influencer's audience. If your are looking to tap or expand into the DIY outbuilding construction market, DIY influencers relates well often showcasing their passionate lifestyles and day to day life.

With that type of content from existing influencer clients (with a special deal) this will bring ROI results worth of a commission to an influencer.

How influencers operate

Influencers generally work on a discount + commission basis. A referral link in the YouTube video description leading to a product configuration tracks sales to the product they are themselves using or building; a barn construction kit for example.

Every lead that clicks one of those links that generates inbound calls and sales ads up to the influencer's affiliate account. Of course tracking must be in place before starting those campaigns. We do not want to rely on a client's information to know where the referral came from, a unique referral ID is much more reliable and transparent for the influencer.

An example of an influencer

Here is a case study of a past influencer campaign we did for a tiny house & sheds company in Vermont. Al Lumnah is a YouTube influencer that presents himself, his wife, kids (and their silly dogs!) as "Modern Steaders".

They "love homesteading and the control it offers them for growing their own food, raising their own animals and of course the FREEDOM it provides." They present a relatable story branding narrative with a nicely targeted "DIY, self-sufficient, off-grid, dedicated and intense fanbase".

They contacted the client directly because they were interested in a 16x30' Post & Beam Barn Kit Build. The couple did a series of video including time-lapses and visit to the Vermont factory.

This was viewed by their 300k highly targeted YouTube subscribers. The organic views from YouTube organic searches are adding up to a whopping 12 millions views for the time-lapse video alone at the time of publication of this blog article.

Influencers grow your brand

Influencers have incredible sway when it comes to familiarizing their audience with your brand identity. Their storytelling and presentation skills are the perfect vehicles for everything from initial product introduction to in-depth tutorials that help consumers understand complicated features and benefits.

Awareness tactics are far more subtle (and effective) than they used to be. The outdated model of brands relying on heavy-handed sales pitches and promotional messages is changing to a more nuanced approach, with influencers who can seamlessly weave brand messaging into their own tone and language.

Broad-based awareness campaigns now have a personal touch: Influencers will often share photos or stories that involve their own authentic experience with a product or service.

Influencer funnel stages

Top Of Funnel: Awareness

Mid-Funnel: Engagement

Bottom Of The Funnel: Action

Try our Boom-o-Rang Text Messaging/AI System

Jan 27
Love0

Best Social Media Campaigns for Outbuilding Manufacturing

By Engaging No Comments

Best Social Media Campaigns for House Mover Companies

Most outbuilding construction companies have substandard social media marketing strategy. If you are ahead in the curb, good for you, this article will provide some upper level information specialized for outbuilding construction companies, but also for the retail sector in general, specifically high ticket sales.

“Social Media presence does not generate a predictable source of qualified high ticket leads.”

Lead Generation Statistics 2022khrisdigital.com

Social media misconceptions

A common misconception from our clients in high ticket sales is that leads will "look for" vendors on Facebook. Even though admin staff in B2B often look on Facebook for vendors "reviews", a B2C lead will not look beyond social proof after having made up his or her mind on the vendor choice.

Social media is a form of social proof but not a lead generation channel. Referral in B2C high ticket sales is not a "significant source" of qualified leads leading to sales (needs source), but helps the sales, given that the demographic is on Facebook (which is often not the case in high ticket sales).

What content to post?

Here is a couple suggestions that will bring engagement to a social media page. Keep in mind that there isn't general a way to track the direct results in sales (contrary to what many so called social media manager would like us to believe). Social Media Campaign do not generally bring high ticket sales, the models confirms this.

We'll review this model after these common examples that at first glance look like a great investment. Testimonial posts. Survey question post. Quote Post. Staff Award Posts. Company Lifestyle Posts. Product Purpose of Usage post. Video content is great for recruiting on social media, but beyond brand exposure, a Facebook company page will not be a source of high ticket leads and here is a few example for your typical client lifecycle to explain why:

Think twice before investing...

Social media marketing isn’t what it used to be. The landscape is vastly changing. As tempting as those sponsored posts are, there are some things you need to be aware of before investing your time and money in social media marketing, especially as the main marketing effort for your business.

Social media marketing can help your business but don’t buy into the belief that it’s the most important part of your marketing efforts.

Social media is not meant to for marketing

The first word in social media is “social.” Most social media algorithms have been programmed to prioritize content from personal profiles in the newsfeed. As cool as our products and services are, people don’t come to social media to be marketed to. They want to see what their friends and favorite influencers are up to.

Social media platforms know if they deliver what users want, they will better be able to retain those users. The more time they spend in the platform, the better. So your business page is at a disadvantage from the start.

“More than 80% of leads generated through social media come from LinkedIn.”

Lead Generation Statistics 2022khrisdigital.com

Try our Lion Sales Funnel's Boom-o-Rang SMS/AI system:

See what type of personalization our SMS system is picking up from your Blog Post content browsing on our website.

1-Click With a Smartphone
Hassle-free Voice Automated Call Center
Cross-Channel SMS/AI Technology
Engaging Text Messaging
High Response Rate Copy
Unsubscribe Anytime

Best Social Media Campaigns for House Mover Companies

Most outbuilding construction companies have substandard social media marketing strategy. If you are ahead in the curb, good for you, this article will provide some upper level information specialized for outbuilding construction companies, but also for the retail sector in general, specifically high ticket sales.

Social media misconceptions

A common misconception from our clients in high ticket sales is that leads will "look for" vendors on Facebook. Even though admin staff in B2B often look on Facebook for vendors "reviews", a B2C lead will not look beyond social proof after having made up his or her mind on the vendor choice.

Social media is a form of social proof but not a lead generation channel. Referral in B2C high ticket sales is not a "significant source" of qualified leads leading to sales (needs source), but helps the sales, given that the demographic is on Facebook (which is often not the case in high ticket sales).

What content to post?

Here is a couple suggestions that will bring engagement to a social media page. Keep in mind that there isn't general a way to track the direct results in sales (contrary to what many so called social media manager would like us to believe). Social Media Campaign do not generally bring high ticket sales, the models confirms this.

We'll review this model after these common examples that at first glance look like a great investment. Testimonial posts. Survey question post. Quote Post. Staff Award Posts. Company Lifestyle Posts. Product Purpose of Usage post. Video content is great for recruiting on social media, but beyond brand exposure, a Facebook company page will not be a source of high ticket leads and here is a few example for your typical client lifecycle to explain why:

Think twice before investing...

Social media marketing isn’t what it used to be. The landscape is vastly changing. As tempting as those sponsored posts are, there are some things you need to be aware of before investing your time and money in social media marketing, especially as the main marketing effort for your business.

Social media marketing can help your business but don’t buy into the belief that it’s the most important part of your marketing efforts.

Social media is not meant to for marketing

The first word in social media is “social.” Most social media algorithms have been programmed to prioritize content from personal profiles in the newsfeed. As cool as our products and services are, people don’t come to social media to be marketed to. They want to see what their friends and favorite influencers are up to.

Social media platforms know if they deliver what users want, they will better be able to retain those users. The more time they spend in the platform, the better. So your business page is at a disadvantage from the start.

Try our Lion Sales Funnel's Boom-o-Rang SMS/AI system:

See what type of personalization our SMS system is picking up from your Blog Post content browsing on our website.

1-Click With a Smartphone
Hassle-free Voice Automated Call Center
Cross-Channel SMS/AI Technology
Engaging Text Messaging
High Response Rate Copy
Unsubscribe Anytime

Try our Boom-o-Rang Text Messaging/AI System

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