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Mar 10
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How API Improves Your Outbuilding Construction Company

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How API Improves Your Company

If you've had experience connecting two different tools such as a CRM and a Live Chat software you've surely heard of API. Maybe you are using Zapier. Zapier is great for many applications but can be costly for high volume when you exceed your monthly quota.

If you are running logs on spreadsheets (which you should be doing to improve your marketing team's understanding of your inbound leads and their various sources) you will surely exceed your quota. When dealing with high volume API Zapier isn't scalable. Having your own self-hosted API system is simple, scalable and you own it.

“2020 Study: 83% find API Integration ‘Critical’ to Business Strategy”

API Integration Reportglobenewswire.com

Collect all data

The first step to understand the raw data of your client lifecycle is being able to aggregate all human and system interactions. Lead source, call history, text messages, but also their interactions with your website, email engagement, open rate, click rate, reply rate, live chat and history.

Track website sessions

Your client's website sessions is one of the most important tool after the inbound call transcriptions for insights on a client's intentions to buy or not. For example a lead clicking on an email link and visiting a low ticket product page is higher up in the funnel compared to a lead visiting your product financing information website page (or downloading your price list) and making an inbound call to your call center.

This is established following your existing marketing models. It might differ if you do not advertise prices online or if you do not currently have an email list. Either way, this metadata information aggregate on your backend client lifecycle is only available to your digital marketing consultants if API integration are setup between your website, call center and email auto-responder. This is the first step to finally optimize later on.

Setup logs for data aggregation

You surely have specialized software that are not available with Zapier. Maybe you don't have an API programmer for setting it up. Your dedicated Lion Sales Funnel account executive should inform you early on the importance of setting up inexpensive spreadsheet logs that aggregates all trackable system touchpoints. This is done after setting up API Integrations for your most urgent systems. It will give your marketing director or your consultant a clear picture on the available unused data available from your current systems. This is all yours.

Your leads website sessions contains a great deal information that can be used for triggering and for all sorts communication personalization that will make your client more comfortable for the final sale. Dynamic Number Insertion (DNI) for connecting your website to your call center is one of the most important cross-channel data aggregation that will revolutionize the way your company handles inbound calls.

What are the benefits of API integration?

API integration brings with it several business capabilities. These include the following:

Automation
API integration makes it possible for applications to trade information directly and automatically, making it an essential component in automating business processes and other actions.

API Integration Benefits – ServiceNow
Scalability
Rather than forcing developers to start from scratch every time a new application needs to be developed and merged with existing networks, API integration empowers organizations with the ability to quickly connect disparate systems and software. This allows them to scale easily to meet their changing needs.

live chat integrations

Additional Benefits

Visibility
API integration creates a standardized, universal method for data exchange between applications. As such, it also gives businesses a clear, end-to-end view of all traffic within relevant systems and processes. Organizations can track data, monitor it for anomalies, and analyze important datasets to uncover valuable insights.

Accuracy
Relying on humans to transfer data between unconnected systems can be a dangerous prospect; human error can easily disrupt vital datasets, rendering them useless. API integration removes the human element, ensuring that even large amounts of complex data may be transferred without fear of inaccuracy.

How API Improves Your Company

If you've had experience connecting two different tools such as a CRM and a Live Chat software you've surely heard of API. Maybe you are using Zapier. Zapier is great for many applications but can be costly for high volume when you exceed your monthly quota.

If you are running logs on spreadsheets (which you should be doing to improve your marketing team's understanding of your inbound leads and their various sources) you will surely exceed your quota. When dealing with high volume API Zapier isn't scalable. Having your own self-hosted API system is simple, scalable and you own it.

Collect all data

The first step to understand the raw data of your client lifecycle is being able to aggregate all human and system interactions. Lead source, call history, text messages, but also their interactions with your website, email engagement, open rate, click rate, reply rate, live chat and history.

Track website sessions

Your client's website sessions is one of the most important tool after the inbound call transcriptions for insights on a client's intentions to buy or not. For example a lead clicking on an email link and visiting a low ticket product page is higher up in the funnel compared to a lead visiting your product financing information website page (or downloading your price list) and making an inbound call to your call center.

This is established following your existing marketing models. It might differ if you do not advertise prices online or if you do not currently have an email list. Either way, this metadata information aggregate on your backend client lifecycle is only available to your digital marketing consultants if API integration are setup between your website, call center and email auto-responder. This is the first step to finally optimize later on.

Setup logs for data aggregation

You surely have specialized software that are not available with Zapier. Maybe you don't have an API programmer for setting it up. Your dedicated Lion Sales Funnel account executive should inform you early on the importance of setting up inexpensive spreadsheet logs that aggregates all trackable system touchpoints. This is done after setting up API Integrations for your most urgent systems. It will give your marketing director or your consultant a clear picture on the available unused data available from your current systems. This is all yours.

Your leads website sessions contains a great deal information that can be used for triggering and for all sorts communication personalization that will make your client more comfortable for the final sale. Dynamic Number Insertion (DNI) for connecting your website to your call center is one of the most important cross-channel data aggregation that will revolutionize the way your company handles inbound calls.

What are the benefits of API integration?

API integration brings with it several business capabilities. These include the following:

Automation
API integration makes it possible for applications to trade information directly and automatically, making it an essential component in automating business processes and other actions.

API Integration Benefits – ServiceNow
Scalability
Rather than forcing developers to start from scratch every time a new application needs to be developed and merged with existing networks, API integration empowers organizations with the ability to quickly connect disparate systems and software. This allows them to scale easily to meet their changing needs.

Additional Benefits

Visibility
API integration creates a standardized, universal method for data exchange between applications. As such, it also gives businesses a clear, end-to-end view of all traffic within relevant systems and processes. Organizations can track data, monitor it for anomalies, and analyze important datasets to uncover valuable insights.

Accuracy
Relying on humans to transfer data between unconnected systems can be a dangerous prospect; human error can easily disrupt vital datasets, rendering them useless. API integration removes the human element, ensuring that even large amounts of complex data may be transferred without fear of inaccuracy.

live chat integrations

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Feb 24
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How to Track Your High Ticket Leads

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How to Track Your High Ticket Leads

Your CRM contains the information gathered by your sales team during an inbound or outbound call as well as email communications (hopefully). These information entries are made manually by your team and as such can be limited in details and difficult to decipher.

System entries in more advanced systems often starts before the sales call. This serves well to understand the purpose of the call, helps for lead nurturing to prepare the client for that call. Having a CRM organized that way helps by avoiding duplicated touchpoints and information that does not help to the sale and sales development.

“Did you know that calls and website visits can be aggregated under the history of one lead in a multi-channel source log with your own API integrator?”

Top Landing Page Statistics 2022cience.com

High-ticket vs. low-ticket

Our agency understands that high ticket sales outbuilding construction companies are typically not as advanced as low ticket retail e-commerce companies in digital marketing. This is particularly apparent when it comes to collecting the client's browsing information across multiple devices, which is not always an easy task. This is however getting easier as your sales mostly comes increasingly from inbound calls dialed from a smartphone to your sales representatives call center.

High-ticket tracking

This is quickly changing and we are pleased to witness high ticket call lead generation campaigns being tracked, analysed and greatly optimized simply with dynamic telephone number insertion on websites. This is easy to implement and allows companies to discover new ways of generating qualified callers and optimize based on results. This might sound complicated but it really isn't.

Lead generation for high-ticket sales

As a comparison, trade shows has often been the biggest source of qualified leads for many specialized outbuilding construction companies. At those events, leads are collected manually and retargeted later on. Your 1 or 2 representatives will write down as much information as they can on a prospective client and this of course will have it's limitations. In essence, the current technology allows us to do the same thing, but doesn't limit itself to trade shows, geographic location or volume.

Metadata aggregation process

Here is an example of a spreadsheet used for metadata aggregation. We use a spreadsheet like this before setting up an API connection with a client’s company CRM. If for some reason the data connection is not working as it should, we will have this log to troubleshoot ands still collect data. The process is fairly unlimited, as we do not have to worry about the number of fields added for 1 client.

Many bulk operations can be performed for matching duplicates and combining everything in one place for the various members of your team. This is really a cost effective way of collecting lead data. We can then setup reports that focus only on the data your sales or marketing director needs to see quickly to make a decision. This is the first milestone to a successful digital marketing campaign.

Prioritize tracking mechanisms

Tracking needs to be setup first otherwise the data isn’t reliable and incomplete. Companies that fail at this are also missing out on opportunities to optimize and remove resources from campaigns that do not produce ROI. This will expand your understand of your top client’s persona (in traditional marketing) and allow you developed the optimized campaigns using new means based on your existing models.

We are not trying to reinvent the wheel just make it more efficient. This is all done seamlesly and does not affect your brand’s image in a negative way, as it is all achieve with your client’s explicit conscent.

What is data aggregation?

Data aggregation is the process of gathering data and presenting it in a summarized format. The data may be gathered from multiple data sources with the intent of combining these data sources into a summary for data analysis. This is a crucial step, since the accuracy of insights from data analysis depends heavily on the amount and quality of data used.

It is important to gather high-quality accurate data and a large enough amount to create relevant results. Data aggregation is useful for everything from finance or business strategy decisions to product, pricing, operations, and marketing strategies.

What is an example of aggregate data?

Here is an example of aggregate data in business:

Companies often collect data on their online customers and website visitors. The aggregate data would include statistics on customer demographic and behavior metrics, such as average age or number of transactions.

This aggregated data can be used by the marketing team to personalize messaging, offers, and more in the user’s digital experience with the brand. It can also be used by the product team to learn which products are successful and which are not. And furthermore, the data can also be used by company executives and finance teams to help them choose how to allocate budget towards marketing or product development strategies.

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Feb 17
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Outbuilding Manufacturing Industry Email Marketing 101: Nurture Your Leads

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House Movers Email Marketing 101: Nurture Your Leads

An email campaign effort justifies only itself by understanding the following Key Performance Indicators: open rate, click rate and of sometimes conversion rate (not always predefined as a sale).

Corporate looking email for brand awareness campaign does not justify the cost of the effort if conversion goals or KPI targets are not predefined.

“SMS marketing helps build an email list while email subscriptions provide valuable insights for sending personalized messages to SMS recipients.”

SMS vs. Email Marketingmanychat.com

Optimize your KPIs

Email marketing 101. Our agency wants to make sure our clients are familiar with their email open rate, click rate, conversion rate (call or purchase) and unsubscribe rate. We keep the “bounce rate” KPI for our systems. We use it to keep your email lists clean and optimize your campaigns, as well as to avoid false counts for your KPI.

Now open rate, which is the first KPI in the lead journey, can be optimized with deliverability and infrastructure auditing. Dynamic subject lines including updated prices and current sales name can also be added.

Urgency can be used and “called” on the final days of the sales. This will both have a positive effect on the open and click rate KPI. We find that these strategies will help us get the attentions of stragglers that wait the final hours of the sales to pull the trigger. We do not need to change any our email templates for these. New value can easily be injected the scheduled emails using bulk actions if your email autoresponder allows dynamic content and bulk actions.

KPI tips and tricks

Here is an example with a countdown and dynamic product types based on the logistic requirements for shipping those. We also combine traditional charm pricing strategies such as digit drop, coupons, seasonal offers, etc.

Why are KPIs important?

KPIs are important because they provide metrics to create effective email campaigns that successfully connect with the business's audience, grow customer base, make sales and increase overall revenue for the business. Here are ways KPIs help a business:

Improve strategy
By tracking metrics such as KPIs for emails, a business can assess the strengths and weaknesses of its marketing campaign. This is important to help make monetary and time investments that offer a good return. When a marketing team discovers that certain email content, including subject line, call to action and images, video or text within an email, receives the desired result, they can repeat this success with similar content. Also, when KPIs reveal a weakness in the campaign strategy, marketing teams can determine what causes this and improve their content or their technique.

Track consumer opinions
KPIs can help track the opinions of consumers. Knowing what consumers like and dislike helps marketers create content, adjust campaign strategy and create better products or services for their customers.

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Feb 14
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Outbuilding Manufacturing Industry: Best Marketing KPIs to Follow

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Building Mover Industry: Best Marketing KPIs to Follow

Pay-per-click can be daunting because of the complexity in managing it and the management and ad spends costs involved. There are a lot of moving parts and most PPC account executives can’t even begin to explain what is involved in a “modified broad match” strategy on Google Ads for example. Most clients will stick to Key Performance Indicators so will the account executive that manages it. This requires trusts in the PPC management agency and in their understanding of your online and offline offer.

It rarely is the case that an agency can understand the offer of a vast portfolio of clients. It’s a lot of work. That’s why our agency only specializes in the outbuilding construction niche. When talking about the success of an account, it is important to segment out campaigns by the intent of the searcher. In this case, outbuilding construction branded traffic should be a lot more valuable than non-branded traffic, meaning we should look at it differently. In other words, leads looking for “your-company-name barn” are higher intent.

“Google is the most trusted publisher among advertisers with a 98% trust index rating.”

Pay Per Click Marketingrankboss.co

List of KPIs to track

We make sure that we provide at least the following to our clients:

Total Leads
Overall Conversion Rate
Online Conversion Rate
Phone+In Person Conversion Rate
Cost per Lead
Cost per New Order

Total Sales
Online Sales
In person

Ad Spend
Google Ads
GA/YT Video Ads
Bing
Facebook
Pinterest
TOTAL

Tracking tips

The main challenge remains tracking throughout the different channels. This often requires custom tracking solutions but a cost effective way is to use spreadsheet for logging all entries and matching ID on a single line to get an aggregation of the metadata. That data can be interpreted for insights and actionables.

We also have keep more advanced segmentations of KPI for internal use. We often use those for weekly calls and weekly KPI reports. For example: Calls By Source, Raw Leads, Qualified Leads, Ratio per Sales Period e.g. Groundhog Day Sales.

What is a KPI?

Key Performance Indicators are used for every marketing channel to measure the performance of your activities, but when we talk about a PPC campaign, KPIs are indispensable, being the only way to evaluate the efficiency of your ads. Understanding key performance indicators should be the basis for anybody who decides to work with PPC advertising.

Tracking PPC KPIs is like stepping on the scale. It’s a way to track your PPC ad performance to make sure the ads are effective. According to research, 97% of Google Ad campaigns fail without proper analytics.

Despite the importance of monitoring performance, 72% of companies haven’t even looked at their PPC campaigns in over a month! If you’re a part of that 72%, it’s time to take a deeper look.

“PPC is a huge business driver for 74% of brands.”

PPC Statistics 202299firms.com
SMS/AI Client Nurturing

Post-shipping: in touch with the destination

Staying one step ahead during delivery sometimes taking up to 6 weeks for building being shipped over the road. Proving another point-of-contact to prevent miscommunications and handle efficiently missing, broken or wrong parts being shipped.

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