How to Create a Powerful SMS Pop-up Strategy
To store, collect (or aggregate) your website visitors information (metadata) it is now mandatory to get explicit consent to be compliant. When you get that consent, we can together collect the consenting data to your files about a specific client that would normally otherwise be unavailable in your systems for sales and sales development.
“Some states have laws that regulate cookie usage as it relates to their residents, like the California Consumer Privacy Act (CCPA).”US Cookie Lawtermly.io
Cookie consent popups do not hinder sales
The way to increase significantly the number of leads giving their voluntary consent is by using a Cookie Consent Popup on your website. This is also now mandatory even if you just have Google Analytics installed. Although most outbuilding construction companies might think of this as a hinderance to the sale, studies have shown time and time again that this is not the case and it's actually now required by law to do so in some States.
More on exit popups
These only appear when a user is about to leave the website, that is when the mouse cursor leaves the page view port of the browser. We use those to invite leads that would otherwise leave, to seize our last chance to add them on an SMS promotional list.
For outbuilding construction companies, we typically ask them one more question about their intent or their geo location. This allows us to trigger regional or national product offers flow for example.
Popups as workflow triggers
Here is a case study of an exit pop that was used for triggering fully assembled building product offers for local/regional leads in the north east. If the IP location was outside of the 200 miles radius logistics allowance for fully assembled building delivery, we did trigger the national SMS series flow which features ONLY building sold as kits. These can be shipped worldwide.
The SMS contained prices, some key information about the building or kit, a common “purpose of usage” oriented copy, the current sales discount short calculation, the end date of the sale and time, and sometimes a call to action.
A call to action can be “give us a call, tap to call, or reply for more information”, which would then connect the SMS lead to the live chat system for a two-way communication.
What are SMS popups?
An SMS popup is a type of subscription popup on a website that aims to capture phone numbers from site visitors to use in SMS marketing campaigns.
Most SMS popups also aim to collect leads’ email addresses, but they request the information in exchange for a discount or a lead magnet. A lead magnet is some form of value that’s enticing enough for a website visitor to give a phone number or name and email.
In the DIY community, templates for trims or plans are working well. Videos do not work well anymore. A subscription with a sneak peek preview that gives an idea what to expect will work if the traffic audiences are compatible with the offer and promises for that list.
SMS subscription popup
Consumers tend to pay more attention to text messages, while other marketing mediums such as email or YouTube subscriptions are much easier to ignore. This makes SMS marketing even more valuable for marketers.
Popup SMS campaigns on your website can quickly draw attention and snap those leads’ phone numbers to start texting your potential customers.