KPI Archives - Lion Sales Funnels

Optimize your KPIs

Email marketing 101. Our agency wants to make sure our clients are familiar with their email open rate, click rate, conversion rate (call or purchase) and unsubscribe rate. We keep the “bounce rate” KPI for our systems. We use it to keep your email lists clean and optimize your campaigns, as well as to avoid false counts for your KPI.

Now open rate, which is the first KPI in the lead journey, can be optimized with deliverability and infrastructure auditing. Dynamic subject lines including updated prices and current sales name can also be added.

Urgency can be used and “called” on the final days of the sales. This will both have a positive effect on the open and click rate KPI. We find that these strategies will help us get the attentions of stragglers that wait the final hours of the sales to pull the trigger. We do not need to change any our email templates for these. New value can easily be injected the scheduled emails using bulk actions if your email autoresponder allows dynamic content and bulk actions.

Why are KPIs important?

KPIs are important because they provide metrics to create effective email campaigns that successfully connect with the business's audience, grow customer base, make sales and increase overall revenue for the business. Here are ways KPIs help a business:

Improve strategy
By tracking metrics such as KPIs for emails, a business can assess the strengths and weaknesses of its marketing campaign. This is important to help make monetary and time investments that offer a good return. When a marketing team discovers that certain email content, including subject line, call to action and images, video or text within an email, receives the desired result, they can repeat this success with similar content. Also, when KPIs reveal a weakness in the campaign strategy, marketing teams can determine what causes this and improve their content or their technique.

Track consumer opinions
KPIs can help track the opinions of consumers. Knowing what consumers like and dislike helps marketers create content, adjust campaign strategy and create better products or services for their customers.

Building Mover Industry: Best Marketing KPIs to Follow

Pay-per-click can be daunting because of the complexity in managing it and the management and ad spends costs involved. There are a lot of moving parts and most PPC account executives can’t even begin to explain what is involved in a “modified broad match” strategy on Google Ads for example. Most clients will stick to Key Performance Indicators so will the account executive that manages it. This requires trusts in the PPC management agency and in their understanding of your online and offline offer.

It rarely is the case that an agency can understand the offer of a vast portfolio of clients. It’s a lot of work. That’s why our agency only specializes in the outbuilding construction niche. When talking about the success of an account, it is important to segment out campaigns by the intent of the searcher. In this case, outbuilding construction branded traffic should be a lot more valuable than non-branded traffic, meaning we should look at it differently. In other words, leads looking for “your-company-name barn” are higher intent.

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Tracking tips

The main challenge remains tracking throughout the different channels. This often requires custom tracking solutions but a cost effective way is to use spreadsheet for logging all entries and matching ID on a single line to get an aggregation of the metadata. That data can be interpreted for insights and actionables.

We also have keep more advanced segmentations of KPI for internal use. We often use those for weekly calls and weekly KPI reports. For example: Calls By Source, Raw Leads, Qualified Leads, Ratio per Sales Period e.g. Groundhog Day Sales.

What is a KPI?

Key Performance Indicators are used for every marketing channel to measure the performance of your activities, but when we talk about a PPC campaign, KPIs are indispensable, being the only way to evaluate the efficiency of your ads. Understanding key performance indicators should be the basis for anybody who decides to work with PPC advertising.

Tracking PPC KPIs is like stepping on the scale. It’s a way to track your PPC ad performance to make sure the ads are effective. According to research, 97% of Google Ad campaigns fail without proper analytics.

Despite the importance of monitoring performance, 72% of companies haven’t even looked at their PPC campaigns in over a month! If you’re a part of that 72%, it’s time to take a deeper look.