Best Social Media Campaigns for House Mover Companies
Most outbuilding construction companies have substandard social media marketing strategy. If you are ahead in the curb, good for you, this article will provide some upper level information specialized for outbuilding construction companies, but also for the retail sector in general, specifically high ticket sales.
“Social Media presence does not generate a predictable source of qualified high ticket leads.”
Lead Generation Statistics 2022khrisdigital.com
Social media misconceptions
A common misconception from our clients in high ticket sales is that leads will "look for" vendors on Facebook. Even though admin staff in B2B often look on Facebook for vendors "reviews", a B2C lead will not look beyond social proof after having made up his or her mind on the vendor choice.
Social media is a form of social proof but not a lead generation channel. Referral in B2C high ticket sales is not a "significant source" of qualified leads leading to sales (needs source), but helps the sales, given that the demographic is on Facebook (which is often not the case in high ticket sales).
What content to post?
Here is a couple suggestions that will bring engagement to a social media page. Keep in mind that there isn't general a way to track the direct results in sales (contrary to what many so called social media manager would like us to believe). Social Media Campaign do not generally bring high ticket sales, the models confirms this.
We'll review this model after these common examples that at first glance look like a great investment. Testimonial posts. Survey question post. Quote Post. Staff Award Posts. Company Lifestyle Posts. Product Purpose of Usage post. Video content is great for recruiting on social media, but beyond brand exposure, a Facebook company page will not be a source of high ticket leads and here is a few example for your typical client lifecycle to explain why:
Think twice before investing...
Social media marketing isn’t what it used to be. The landscape is vastly changing. As tempting as those sponsored posts are, there are some things you need to be aware of before investing your time and money in social media marketing, especially as the main marketing effort for your business.
Social media marketing can help your business but don’t buy into the belief that it’s the most important part of your marketing efforts.
Social media is not meant to for marketing
The first word in social media is “social.” Most social media algorithms have been programmed to prioritize content from personal profiles in the newsfeed. As cool as our products and services are, people don’t come to social media to be marketed to. They want to see what their friends and favorite influencers are up to.
Social media platforms know if they deliver what users want, they will better be able to retain those users. The more time they spend in the platform, the better. So your business page is at a disadvantage from the start.
“More than 80% of leads generated through social media come from LinkedIn.”
Lead Generation Statistics 2022khrisdigital.com
Try our Lion Sales Funnel's Boom-o-Rang SMS/AI system:
See what type of personalization our SMS system is picking up from your Blog Post content browsing on our website.
1-Click With a Smartphone
Hassle-free Voice Automated Call Center
Cross-Channel SMS/AI Technology
Engaging Text Messaging
High Response Rate Copy
Unsubscribe Anytime
Best Social Media Campaigns for House Mover Companies
Most outbuilding construction companies have substandard social media marketing strategy. If you are ahead in the curb, good for you, this article will provide some upper level information specialized for outbuilding construction companies, but also for the retail sector in general, specifically high ticket sales.
Social media misconceptions
A common misconception from our clients in high ticket sales is that leads will "look for" vendors on Facebook. Even though admin staff in B2B often look on Facebook for vendors "reviews", a B2C lead will not look beyond social proof after having made up his or her mind on the vendor choice.
Social media is a form of social proof but not a lead generation channel. Referral in B2C high ticket sales is not a "significant source" of qualified leads leading to sales (needs source), but helps the sales, given that the demographic is on Facebook (which is often not the case in high ticket sales).
What content to post?
Here is a couple suggestions that will bring engagement to a social media page. Keep in mind that there isn't general a way to track the direct results in sales (contrary to what many so called social media manager would like us to believe). Social Media Campaign do not generally bring high ticket sales, the models confirms this.
We'll review this model after these common examples that at first glance look like a great investment. Testimonial posts. Survey question post. Quote Post. Staff Award Posts. Company Lifestyle Posts. Product Purpose of Usage post. Video content is great for recruiting on social media, but beyond brand exposure, a Facebook company page will not be a source of high ticket leads and here is a few example for your typical client lifecycle to explain why:
Think twice before investing...
Social media marketing isn’t what it used to be. The landscape is vastly changing. As tempting as those sponsored posts are, there are some things you need to be aware of before investing your time and money in social media marketing, especially as the main marketing effort for your business.
Social media marketing can help your business but don’t buy into the belief that it’s the most important part of your marketing efforts.
Social media is not meant to for marketing
The first word in social media is “social.” Most social media algorithms have been programmed to prioritize content from personal profiles in the newsfeed. As cool as our products and services are, people don’t come to social media to be marketed to. They want to see what their friends and favorite influencers are up to.
Social media platforms know if they deliver what users want, they will better be able to retain those users. The more time they spend in the platform, the better. So your business page is at a disadvantage from the start.
Try our Lion Sales Funnel's Boom-o-Rang SMS/AI system:
See what type of personalization our SMS system is picking up from your Blog Post content browsing on our website.
1-Click With a Smartphone
Hassle-free Voice Automated Call Center
Cross-Channel SMS/AI Technology
Engaging Text Messaging
High Response Rate Copy
Unsubscribe Anytime
